Are Your Presentations iPad Friendly? Why REALTORS Are Embracing Tablet Technology

RISMedia
Published: 04/15/2012
Posted by: RET Staff

With over 55 million units sold through the end of 2011, Apple's iPad has quickly become one of the most successful consumer products in history. With its vast array of features, outstanding resolution and extreme portability, it's not surprising that the iPad has also become the premier presentation tool for real estate professionals and their consumers.

However, while there has been significant adoption of the iPad throughout the industry, many brokers and agents are struggling to transition their listing presentations to a tablet device, searching for a simple and efficient strategy that allows them to take advantage of the rich feature set the iPad offers.

At the Leading Real Estate Companies of the World® (Leading RE) 2012 Conference in Orlando, Fla. last month, John Lim, CEO of New York-based Mobile Real Estate, LLC (MRE)—one of the industry's most progressive providers of mobile solutions—unveiled a beta version of MRE's new Tablet Listing Presentation product for Leading RE member and long-time RISMedia Power Broker Coach REALTORS®. With 19 offices and 650 sales professionals, Long Island, New York-based Coach REALTORS® closed more than 2,400 transactions worth almost $950 million in 2011 (according to RISMedia's 24th Annual Power Broker Report).