Aggregators, Realtor.com® Hot Topics at Broker Conference
Brokers discussed the place of realtor.com® in the listing landscape and the future of industry data.
Posted by: RE Technology
Guest contributor Meg White of REALTOR®Mag says:
Weeks after the National Association of REALTORS®' board of directors voted to give realtor.com® more flexibility in the properties it posts on its site, the issues surrounding listing data and real estate aggregation sites are still hot topics among brokers. The concerns of this segment of the association's membership were on full display at NAR's Real Estate Broker's Conference, held in Chicago Aug. 7 and 8.
A session focused on "remaining relevant in the new age of real estate" featured two power brokers from different parts of the country: Sherry Chris, CEO of New Jersey-based Better Homes & Gardens, and John P. Horning, executive vice president of Wisconsin-based Shorewest, REALTORS®. Session moderator Robert J. Bailey, co-broker-owner of Bailey Properties Inc. in Santa Cruz, Calif., recalled a time when real estate brokers were "the keepers of information."
"We clutched an MLS book to our chest," Bailey said. "Well, our role is evolving."
Chris quipped that her institutional memory reaches back before MLS books, to the days of "tear sheets."
"Back then, we were clearly the gatekeepers of information," Chris said. "[But] everything has turned upside down... Our role is shifting in this industry."
NAR's board of directors voted July 24 to modify the association's operating agreement with realtor.com® to allow the site to display currently unlisted new homes, rentals, and listings from entities that are not REALTOR®-owned and controlled, as well as from brokers who are not REALTORS®.