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9 Excellent Homebuyer Calls-to-Action: 01/19/2012

9 Excellent Homebuyer Calls-to-Action

Understanding homebuyer motivations can help you craft effective CTAs.

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RET Staff Go to Profile RET Staff
Published: 01/19/2012
Posted by: RE Technology

In many articles, we've discussed the importance of an effective call-to-action. Your call-to-action, whether it's on your website or at the end of a listing presentation, is the language you use to entice your audience to take a specific action. It can be spoken or it can be written, and it can appear almost anywhere.

We spotted an article from the National Association of REALTORS® that studied consumers motivations when purchasing a home. First, let's take a look at the chart from the NAR article; then, we'll explain what this means for your calls-to-action.

NAR Study

 
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