5 Ways to Use Google+ Local in Real Estate Marketing Practices

Guest Contributor
Published: 06/25/2012
Posted by: RE Technology

Guest contributor Showing Suite provides this quick look at Google+.

With a continuing effort to integrate their services with social capabilities, Google recently introduced Google+ Local, a Zagat infused Google+ tab, which will eventually replace Google Places. Google+ Local features Zagat’s 30-point score for local establishments and recommendations from your friends on Google+. Before Google acquired Zagat last year, some of the Zagat information could only be accessed for a fee. Now, all information is accessible for free.

The new Local tab will take you to a Google+ page that includes photos, Zagat scores and summaries, reviews from people you know; plus other useful information including address, website link,  and opening hours for local businesses and establishments. For example, the scoring system allows users to rate different aspects of a restaurant such as quality of food, customer service, and decor.

So we know how Google+ Local will transform the world of social media, but what does the release of Google+ Local mean for businesses and real estate marketing? For local businesses, you will have to do much more than simply sign up for Google+ Local to maximize the SEO potential. There are specific actions to take in order to maximize the local SEO and real estate marketing benefits of the new Google+ Local for your website. Here’s a few to consider: