4 Tips to Gain and Retain More Real Estate Leads
An article from RISMedia
Posted by: RET Staff
Lead generation is not a task for the faint of heart. It is a daily commitment that can include cold calls, drip email campaigns, direct mail, search engine optimization and more.
Finding leads is only the first step. Gaining and then retaining those leads requires you to put detailed measures in place to stay in front of prospects by offering knowledgeable advice in an easy to receive format.
So where do you begin? Identify your strengths and what it is you have to offer that your target audience finds valuable. In real estate, that could be a multitude of things. The niche in which you specialize, your long standing history within the community or your stellar sales team that offers unsurpassed customer service and support.
Recognize what sets you apart and then work to capitalize on that through four simple strategies to not only gain new leads, but retain them as clients.
1. Your Website and Blog
Your website and blog can be an excellent way to capture the attention of lookie-loos, turn them into leads and eventually clients. There are several ways you can ask visitors to take action:
- Place widgets in the sidebar with a free giveaway and a clear call to action. Examples would be a webinar or seminar, free e-book or a subscription to your newsletter.
- Include a chat widget that provides an easy way for leads to connect with you at the exact moment they are online.
- Add the Facebook "Like" Box to your website, and display your latest posts allowing visitors to LIKE your page without leaving your website.