Zack Hanebrink
Published: 04/26/2012
Posted by: RET Staff

It's easy to feel inundated by technology and social media on a daily basis. From Facebook, Twitter, and Foursquare to Pinterest and Blogging, where do you start and what makes sense for your business?

Focus only on what you can handle rather than doing a little bit on each platform without making an impact. Video is a great way to increase your SEO and will be a time saver once you've created a few basic videos to have on hand.

While attending the Real Estate Tech South conference in Atlanta this April, Amy Smythe Harris, (@amyoutloud) provided some great tips on Video for Real Estate Agents. She recognizes the challenges that most Agents face (i.e. "not having enough time") and gives us several ways to utilize video as a marketing tool to stay in touch with clients while in the field and on the go.

Why video?

• Great for SEO (Google now owns YouTube, therefore loves video and ranks video higher on search results).
• People don't always read your email, but they may listen to your short video as if it's a voice mail.
• Easy to do.

Getting started

1. Set up a Gmail account.
2. Create a YouTube channel where you will upload your videos.