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Optimizing Real Estate Lead Generation through Engagement
By Phillip Dunn on the Onboard Informatics blog - How do you ensure that your traffic engages with your site and becomes a lead? For the past several years,...
5 out of 5 by (2) Users
The 20 Subject Lines That Will Get Your Emails Opened
By Sabel Harris on the Contactually blog - Although I'm a marketer, I fall victim to clickbait all the time. And I'm most likely to click on emails with...
5 out of 5 by (2) Users
Top Things Millennials Want in an Agent
By Brianna Collier on the Showing Suite blog - The projected Millennial home buyers for 2015 are those in their mid 20s. They are just starting to get their...
5 out of 5 by (2) Users
Improve Your Real Estate Writing in 7 Easy Steps
By Geneva Ives on the Point2 Agent blog - You didn't get into real estate to be a writer, did you? But now it turns out that writing is a huge part of your...
5 out of 5 by (2) Users
How to Make Your Own Emoticons
By Geneva Ives on the Point2 Agent blog - Here's a fun tip for today's tech-savvy real estate professionals: you can make your own emoticons and use them in...
5 out of 5 by (2) Users
Who is My Real Estate Sphere of Influence?
By Candace Green on the IXACT Contact blog - As a real estate agent, one of your biggest challenges is generating enough leads to increase your annual...
5 out of 5 by (2) Users
Friday Freebie: 2015 Real Estate Business Plan
By Kelly J. Phelan, RET Content Editor - Last week, we highlighted a 15-task checklist that agents can use to get their business ready for 2015. It was the...
5 out of 5 by (2) Users
Fun with Real Estate Marketing: Silly Holidays in 2015
By Geneva Ives on the Point2 Agent blog - Doesn't it seem like there's a holiday for everything these days? Well, if you're a real estate agent, that's...
5 out of 5 by (2) Users
How to Overcome Facebooks New Crackdown on Promotional Posts
By Dona DeZube, HomeActions Chief Content Officer - If you've been using Facebook to promote your open houses, your listings and your expertise as a Realtor®,...
5 out of 5 by (2) Users
7 Secret Ways Agents Can Connect With People
By Jason Van Steenwyk on the Market Leader blog - When it comes down to it, real estate agents aren't really in the real estate business – just as restaurant...
5 out of 5 by (2) Users
3 Tactical Tips to Dominate Your Niche in 2015
By Will Caldwell, CEO of Dizzle - Top producing real estate agents often focus on a specific area and simply dominate it. There are several underlying factors...
5 out of 5 by (2) Users
Whats New with HomeActions?
By Kelly J. Phelan, RET Content Editor - It's been a busy few months for HomeActions. Since we published our initial product review just last summer, the email...
5 out of 5 by (2) Users
Hate being on camera? ‘Run and gun’ community videos have potential to go viral, build brand
By Stephen Schweickart on the VScreen blog - When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions...
5 out of 5 by (2) Users
4 Apps to Get Organized in 2015
By Geneva Ives on the Point2 Agent blog - New year, new organizational tools! January is the perfect time to position yourself for a productive year ahead by...
5 out of 5 by (2) Users
How to Drive Millennial Traffic to Your Real Estate Website
By Phillip Dunn on the Onboard Informatics blog - Millennials make up the largest segment of home buyers and first-time homebuyers, according to the National...
5 out of 5 by (2) Users
Spotlight on Real Estate Tech: Our Top Product Reviews from 2014
By Kelly J. Phelan, RET Content Editor - Throughout 2014, we've been publishing a series of articles that guides agents through the technology selection...
5 out of 5 by (2) Users
Tech Talk: iCloud Photo Sharing for Real Estate
By Geneva Ives on the Point2 Agent blog - Are you ready to hear about one of the greatest free tools you probably already have access to and didn't even...
5 out of 5 by (2) Users
Best of 2014: Prospecting with a CMA
#10 in our countdown of the most popular articles of the year. - There's just 10 publishing days left in 2014, and we're continuing an annual tradition of...
5 out of 5 by (2) Users
Gift Guide: What to Get Real Estate Agents
By Geneva Ives on the Point2 Agent blog - Last year around this time, we published the Savvy Agent's Guide to Holiday & Closing Gifts. While we...
5 out of 5 by (2) Users
Brokers Guide to Technology Selection for 2015
By Kelly J. Phelan, RET Content Editor - Over the past several months, we've been publishing weekly guides that focus on a single type of real estate...
5 out of 5 by (2) Users
5 Steps to Defining Your Unique Advantage
By John Rasiej on the Properties Online blog - The challenge for any business in standing out is the perception by consumers that they are all fairly similar....
5 out of 5 by (2) Users
Ten Real Estate Newsletter Tips
By Geneva Ives on the Point2 Agent blog - Do you send out a real estate newsletter to your prospects and former clients? Digital newsletters can be a great way...
5 out of 5 by (2) Users
Responding to Client Emails: 3 Tips and Tricks
By Geneva Ives on the Point2 Agent blog - Email: we all have it, and most of us could use a little help when it comes to controlling our inboxes. After all,...
5 out of 5 by (2) Users
9 Tips for Using LinkedIn for Real Estate Leads
By Geneva Ives on the Point2 Agent blog - LinkedIn is a social network just for people who are looking for jobs, right? Wrong. Today LinkedIn continues to be a...
5 out of 5 by (2) Users
A Boojer is a Good Thing
By Victor Lund, CEO of RE Technology - Unless you are part of The Enterprise Network, you may not know what a "boojer" is. I was invited to speak at their...
5 out of 5 by (2) Users
Automate Your Business with zipForm® Plus and Zapier
By Victor Lund, CEO of RE Technology - Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For...
5 out of 5 by (2) Users
Native Apps vs. Mobile Sites
An article from VoicePad - More and more people are using a mobile phone to begin their home search. It should be obvious by now that having a mobile presence...
5 out of 5 by (2) Users
15 Apps that Will Make Your Job Easier in 2015
By Jared Daniel on the Homes.com blog - It seems that every time you turn around, there's a slew of so called top apps that people claim to be "game changers."...
5 out of 5 by (2) Users
RealScout Secures $6M to Empower Brokers and Agents with Collaborative Search
By Victor Lund on the WAV Group blog - When the Department of Justice and the National Association of REALTORS® agreed to a settlement that made virtual...
5 out of 5 by (2) Users
Converting More Leads to Listings and Sales
By Amy Chorew on the Clean Slate blog - With so many lead sources online, leads are coming at you fast. And, as you all know, those leads range from consumers...
5 out of 5 by (2) Users
5 Things Real Estate Agents Should Do Every Day
By Geneva Ives on the Point2 Agent blog - Being a real estate agent is tough, and there are always plenty of ways to fill your workday. No matter how busy you...
5 out of 5 by (2) Users
Mining for Gold in Realtors Property Resource®
By Maya Paveza, broker and real estate coach and business development consultant - In real estate, time is money. How effectively you spend your time and...
5 out of 5 by (2) Users
Optimizing for the Home Buying Cycle: The Research Stage
By Phillip Dunn on the Onboard Informatics blog - Home shoppers can spend months on multiple websites as they transition through the four Home-Buyer Life Cycle...
5 out of 5 by (2) Users
Octobers Top 10 Articles: Lead pick-up lines, Apps, and more
Our round-up of the most popular articles from last month. - The competition for the 10 most popular articles was pretty fierce last month. RE Technology...
5 out of 5 by (2) Users
3 Real Estate Relationship Building Mistakes to Avoid
By Rich Gaasenbeek on the IXACT Contact blog - Relationships are key to any successful real estate business. While you know you need to take the time to build...
5 out of 5 by (2) Users
Are Internet Leads for Rookie Agents?
By Kelly J. Phelan, RET Content Editor - We hosted a webinar for brokers yesterday. In the course of the event, the discussion turned to a topic that I thought...
5 out of 5 by (2) Users
Top 10 Print Marketing Strategies for Real Estate
By Jim Kimmons on the WebsiteBox blog - Over the past half dozen years we've seen a lot of media coverage about the demise or merging of newspapers around the...
5 out of 5 by (2) Users
How Many Listing Photos Do You Need to Get Leads?
By Geneva Ives on the Point2 Agent blog - We spend a lot of time thinking of how to help our clients get the most out of their online marketing...
5 out of 5 by (2) Users
Broker Non-Compete with Portals
By Victor Lund on the WAV Group blog - The great real estate portals of America are trusted partners to brokers. As trusted partners, they are able to collect...
5 out of 5 by (2) Users
Keywords to Use in Listing Descriptions
By Geneva Ives on the Point2 Agent blog - Beautiful apartment, dream home and spacious living room. These are just several of the most popular terms...
5 out of 5 by (2) Users
Lights, Camera, Action! Video Storytelling Just Got Easier
An article by RealBiz Media - Video is changing our world. 190 million Americans watched 75.6 billion videos this year in the month of January alone. Online...
5 out of 5 by (2) Users
New IDX Rule for Sign Riders
By Victor Lund on the WAV Group blog - Brokers and MLSs are discussing the modification to the IDX rules and regulations that would extend the ability of a...
5 out of 5 by (2) Users
Using Buyer Motivation to Drive the Real Estate Sales Process Forward
By Scott B. on the Quantum Leads blog - Have you asked the question, Why are talking about this? 'This' being whatever it is that you're trying to sell. As...
5 out of 5 by (2) Users
Incentive Based Commission
By Victor Lund on the WAV Group blog - Incentive based commission has been a component of real estate since the birth of the commission split between sales...
5 out of 5 by (2) Users
AVMs and the Weather Forecast
By Victor Lund on the WAV Group blog - Automated valuation models or AVMs have long challenged real estate agents and brokers since the consumer release of...
5 out of 5 by (2) Users
Five Real Estate Website Best Practices
By Rich Gaasenbeek on the IXACT Contact blog - Nearly 90% of home buyers search online during the home buying process. Not only are they using the internet for...
5 out of 5 by (2) Users
Why You Should ALWAYS Like Your Own Facebook Status
Want to increase engagement? “Like” your own posts! - You've probably seen Facebook friends continually 'Liking' their own status updates and thought:...
5 out of 5 by (2) Users
Online Reputation Management 101
Learn more about Online Reputation Management, how to evaluate a solution, and available options - Your agents may have a certain reputation among colleagues...
5 out of 5 by (2) Users
Leveraging Virtual Office Websites as a Recruitment Tool
By Kelly J. Phelan, RET Content Editor - Last month, we talked about how brokers can use Virtual Office Websites (VOW) as a tool to compete with portals....
5 out of 5 by (2) Users
Pop Quiz! True or False: Hyperlocal Will Help Your Business.
By Jose Perez on the PCMS Consulting blog - The hype on HYPERLOCAL If you read our REinvent Blog regularly, you know that we are always talking about ways to...
5 out of 5 by (2) Users