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How 15 Minutes a Week Can Jumpstart Your Online Marketing
Join us for a free webinar on Tuesday, March 4 to learn more! - Did you know that two-third of consumers only interview one agent when deciding to sell their...
5 out of 5 by (2) Users
March 2014 Blogging Plan
By Emily Williams, RET contributor - We're back on track with our monthly blogging plans! You can check out last month's ideas in our February Blogging...
5 out of 5 by (2) Users
Is Instagram Worth Your Time?
By Shannon O'Brien on the Market Leader blog - This post comes to us from the Market Leader blog: Quick! What comes to mind when we say "social media"?...
5 out of 5 by (2) Users
Agents, Teams and Technology
By Victor Lund, CEO, RE Technology - Sometime soon, I will be selling a rental property and buying a different one, taking advantage of the 1031 Exchange...
5 out of 5 by (2) Users
Why Do You Get More Leads of a Certain Type from Your Website?
By Jim Kimmons on the WebsiteBox blog - Have you noticed a pattern for the quality or type of leads you get from your website? Or maybe you haven't noticed a...
5 out of 5 by (2) Users
Put a Price on Your Time
An article from the Properties Online blog - We've all heard the adage "time is money." It's cliché for a reason – it's true. Sometimes it is easy to...
5 out of 5 by (2) Users
Real Estate Domain Extensions
By Geneva Ives on the Point2 Agent blog - If there's one thing we keep an eye on around here, it's domains (we're an exciting bunch, we know). We had just...
5 out of 5 by (2) Users
Real Time Relevancy
By Jared Daniel on the Homes.com blog - How are you marketing your business? What type of resources do you provide for your clients during the home buying...
5 out of 5 by (2) Users
Friday Freebie: Feeling Competitive? See how your marketing plan scores
By Kelly J. Phelan, RET Content Editor - See how your marketing plan scores - in just 5 minutes. In conjunction with the NAR's MVP action and rewards program,...
5 out of 5 by (2) Users
Anatomy of a WordPress Real Estate Site
By Peter Toner on the Web Real Estate Tools blog - Real estate websites should have a distinct purpose, otherwise it is just one of the many, cluttering...
5 out of 5 by (2) Users
Facebook’s Paper App for Real Estate Pros
All the News That’s Fit to [Digitally] Print - On February 3rd, Facebook introduced a new mobile app for the iPhone called Paper. Paper is a news reader app...
5 out of 5 by (2) Users
Is It Time for BYOD to RIP?
A bring-your-own-device policy may be on the outs for real estate brokerages, and the replacement for such a system may be in the cloud. - Guest contributor...
5 out of 5 by (2) Users
2013: The Year of Mobile
By Philip Charles-Pierre, CMO of Smarter Agent - As a tech company with a popular mobile tool, we're in a unique position to observe technology trends as the...
5 out of 5 by (2) Users
Top 5 Open House Prep Tips
By Deanna Lawley on the HomeFinder.com blog - This post comes to us from the HomeFinder.com blog: If your open house prep list involves preparing a stack of...
5 out of 5 by (2) Users
By Steve Pacinelli on the Tech Savvy Agent blog - You might remember that we conducted a little survey at the end of 2013 asking you about your business,...
5 out of 5 by (2) Users
What Financial Numbers Should Brokers Be Looking At?
An article from the Lone Wolf blog - One of the most common questions that brokers/owners ask is this: "What numbers should I be looking at?" This is an...
5 out of 5 by (2) Users
The Growing Legacy of Off MLS Marketing
By Jeremy Conaway of RECON Intelligence Services - It arrived in the spring 2012, to the collective relief of an entire industry. After five years of unstable...
5 out of 5 by (2) Users
How to Buy a House – As Told by Memes
By Andy Fulton on the Market Leader blog - This post comes to us from the Market Leader blog: Having trouble connecting with Millennial homebuyers? This...
5 out of 5 by (2) Users
Making Vine Work for You
By Erica Rascón on the Point2 blog - Vine is a hot video app that allows you to create mini-commercials for your business. Whether you're showing off a...
5 out of 5 by (2) Users
The Importance Of An Email Address For Real Estate Agents
By James Harris on the Lone Wolf blog - There are a lot of things that go into crafting your image as a real estate professional. While you may take care of...
5 out of 5 by (2) Users
Smartphone Photography Gets an Upgrade
At the 2014 International Consumer Electronics Show in Las Vegas, several manufacturers are introducing ways to upgrade your mobile photographs with attachable...
5 out of 5 by (2) Users
5 Steps for Successful Business Planning in 2014
Questions to ask and advice on structuring your plan - If the thought of business planning strikes fear into your heart (or just plain turns your stomach),...
5 out of 5 by (2) Users
Connect with More Clients Using Visual Content on Pinterest
By Jared Daniel on the Homes.com blog - Facebook, Twitter and Instagram are the social channels that the majority of real estate professionals are using to...
5 out of 5 by (2) Users
A Closer Look at zipForm® Mobile
By Emily Williams, RET contributor - We recently published a product review of the new zipForm® Plus. In this overview, we briefly mention zipForm® Mobile,...
5 out of 5 by (2) Users
8 Steps for Establishing a Marketing Plan
An article from the Properties Online blog - Before you can really take advantage of all the great (and often free) real estate marketing options available to...
5 out of 5 by (2) Users
The Technology Shiny Penny
By Des O'Kelly on the Lone Wolf blog - At least once or twice every year, someone comes out with a newer, cooler, easier, prettier technology to purportedly...
5 out of 5 by (2) Users
Agent Adoption: Celebrating Small Victories
By Travis Saxton on the REAL Trends blog - We all know that getting agents to use technology tools is a difficult challenge. Many times, agents will adopt...
5 out of 5 by (2) Users
Shareholder Value and the High Performance Agent
By Jeremy Conaway of RECON Intelligence Services - The long 'off and on' courtship between Wall Street and the American residential real estate industry...
5 out of 5 by (2) Users
Why Digital Marketing Fails For The Real Estate Industry
By Jeff Corbett, BoomTown Director of Business Development - Guest contributor Jeff Corbett of BoomTown says: According to the Borrell Associates report '2013...
5 out of 5 by (2) Users
Lessons from the Top 10 Companies to Work For - Part 2
By Emily Williams, RET contributor - Fortune recently published a list of the "100 Best Companies to Work For." In reading the list, I couldn't help thinking...
5 out of 5 by (2) Users
Lessons from the Top 10 Companies to Work For
By Emily Williams, RET contributor - Fortune recently published a list of the "100 Best Companies to Work For." In reading the list, I couldn't help thinking...
5 out of 5 by (2) Users
Creating a Multi-Level Internet Presence
By Rich Hudson on the WebsiteBox blog - Okay, you have decided to be involved in social media marketing. A little late to the party, but great news...
5 out of 5 by (2) Users
Understanding Your New League: This Is Not Fantasy Football
By Jeremy Conaway of RECON Intelligence Services - Give this article a bit of patience; its relevance to your day-to-day lives will become clear shortly. Wall...
5 out of 5 by (2) Users
4 Lead Generation Sources: Which Should You Budget for in 2014?
We weigh the pros and cons of commonly used online lead sites - In December, we explored how Virtual Office Websites (VOWs) can be used to generate leads....
5 out of 5 by (2) Users
Crye-Leike to Halt Syndication to Zillow and Trulia on Thursday
By Victor Lund on the WAV Group blog - Crye-Leike Real Estate Services, one of the largest real estate brokerage firms in the nation, announced that it would...
5 out of 5 by (2) Users
Product Review: zipForm® Plus
By Kelly J. Phelan, RET Content Editor - Have you heard about zipForm® Plus? It's the new web-based version of zipForm®, the flagship product of real estate...
5 out of 5 by (2) Users
Whats a Public Service App?
By Kelly J. Phelan, RET Content Editor - Real estate professionals are no strangers to using apps. Over the past few years, mobile and web-based applications...
5 out of 5 by (2) Users
Selling History: Using a Home’s Past to Your Advantage
By Erica Rascón on the Point2 blog - Many of today's buyers seek qualities that make a property unique. When the singular characteristics of a home aren't...
5 out of 5 by (2) Users
Cartavi Adds Gusto to Version 3.3
By Victor Lund, CEO, RE Technology - Since being acquired by DocuSign, Cartavi has been working away at developing the golden triangle of the real estate...
5 out of 5 by (2) Users
5 Ways to Use Your Real Estate CRM to Get Noticed
By Matthew Collis on the IXACT Contact blog - As a REALTOR®, how do you differentiate yourself from a crowd of lookalikes? Along with many other things, a...
5 out of 5 by (2) Users
Agent Responsiveness Study Reveals Critical Flaws in Real Estate Lead Response
By Victor Lund on the WAV Group blog - A new whitepaper reveals that failure to respond to leads in a timely manner is a major problem for many real estate...
5 out of 5 by (2) Users
Building Your Book of Business
By Rich Hudson on the WebsiteBox blog - The face of real estate is getting younger... literally. As the baby boom generation reaches retirement age, there is a...
5 out of 5 by (2) Users
How to Be a Trade Show Pro
By Geneva Ives on the Point2 Agent blog - It's our favorite time of year again – trade show season! After a brief hiatus for the winter holidays, real estate...
5 out of 5 by (2) Users
How Real Estate e-Newsletters Help You Keep in Touch
An article from the ReachFactor blog - Veteran real estate agents are still in the business for a number of reasons, a very important one being their...
5 out of 5 by (2) Users
8 Copywriting Tips to Improve Your Real Estate Marketing
By Matthew Collis on the IXACT Contact blog - "Marketing copy" is key to your overall real estate marketing plan. It's the most important element of your...
5 out of 5 by (2) Users
8 Tutorials to Master Your Business in 2014
We review our favorite article series from the past year. - In the online world, brevity is an asset. People are often too busy to sink their teeth into long...
5 out of 5 by (2) Users
Best of 2013: How to Lose a Listing
#3 in our countdown of the most popular articles of the year - We're continuing an annual tradition of counting down the most popular articles of the year....
5 out of 5 by (2) Users
Best of 2013: Which Real Estate CRM Should I Use?
#4 in our countdown of the most popular articles of the year - We're continuing an annual tradition of counting down the most popular articles of the year....
5 out of 5 by (2) Users
Michelle Obama, a Gown, and Blog Comments Gone Bad
By Emily Williams, RET contributor - A few weeks ago, I was checking my Yahoo! email and spotted a headline about Michelle Obama's outfit at a Kennedy Center...
5 out of 5 by (2) Users
Broker Efficiency: How to put more money in the BANK at the end of the month
By Marilyn Wilson, co-founder of RE Technology - Brokerages, large and small, face significant challenges they did not face 20 years ago. Profit margins have...
5 out of 5 by (2) Users