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Perception is Reality
A Friday Funny - Take a look at a home. How does it look... through the eyes of the owner... appraiser... lender... or buyer? Do they see the home the same...
5 out of 5 by (2) Users
Video: Tech Thursday with Maya Paveza (October 19)
Maya makes her appearance on Thursday this week. - Our social media guru, Maya Paveza, brings us this video:
4 out of 5 by (4) Users
Ten More Tips for Making Terrific Videos
By contributor Matthew Ferrara - Follow these ten tips for making your marketing videos even better! We’ve been telling you that video was going to be big...
4.33 out of 5 by (3) Users
Generate Leads with eBooks
By Emily Williams, RET Content Coordinator - This morning, I downloaded an eBook related to online marketing. And then, a thought hit me: "Wait a minute . . ....
5 out of 5 by (2) Users
Our 7 Favorite Infographics from 2012
By RE Technology Staff - While we strive to bring you great educational articles, sometimes there's nothing like a little visual learning. To that end, we've...
5 out of 5 by (1) User
A Better Approach to Agent Ratings
By guest contributor Jim Smith - There is a long and dismal history of online rating of real estate agents. With so many of us chasing so few transactions —...
5 out of 5 by (9) Users
10 Point Marketing for Mobile Consumers
Make it Simple for Mobile Consumers to Contact You Quickly - The tremendous growth and reach of smartphones clearly shows the mobility of today’s real...
5 out of 5 by (1) User
Sidestep the Trivial
Part 3 of a 7 Part Series Called 7 Prospecting Tips - When it comes to technology and the real estate agents, I believe agents want to use technology to its...
5 out of 5 by (1) User
7 Ways To Encourage Your Site Visitors To Stay
An Article from Guest Contributor Ricardo Bueno of Diverse Solutions - This post, by Ricardo Bueno, appeared originally on the Diverse Solutions blog. We all...
4.86 out of 5 by (7) Users
Go Into Your Week Smiling
A Monday Morning Motivation - To Smile is to... Wake up – Show others you care by giving attention to their needs Be thankful – The opportunity to...
5 out of 5 by (5) Users
How the New Home Buyer Lifecycle Is Impacting Broker-Agent Relationship - Part 2
The second in "The Winning Real Estate Brokerage": A VHT White Paper Series - VHT recently published their series of whitepapers,"The Winning Real Estate ...
5 out of 5 by (3) Users
Native vs. Web Apps (And Beyond)
By Emily Williams, RET Content Coordinator - The term "mobile app" may be broader than you think. There are actually a few variations on the theme of...
4.8 out of 5 by (5) Users
3 Key Elements To A Successful Real Estate e-Newsletter
By Christopher Leo of Leading Agent - Matthew Collis recently wrote an interesting article on E-Newsletters on AG Beat and some best practices to consider when...
5 out of 5 by (2) Users
Tell Us!  How Do You Use Social Media to Further Your Business?
Particpate in Maya Paveza and Chris Brogan's Latest Study! - Hello RETechnology agents! I am working on a project with Chris Brogan for Human Business...
5 out of 5 by (1) User
Broker Management: What Is Your Stress Plan?
Has The Topic Crossed Your Mind? It Should! - If you asked a room full of real estate brokers how they support agents in managing stress, what do you think...
5 out of 5 by (3) Users
Cheap, No-Brainer Open House Tips
An Article from the ReachFactor Blog - This post originally appeared on the ReachFactor blog. As a Realtor or seller, when faced with the prospect of...
5 out of 5 by (4) Users
To Delegate or Not to Delegate
An article from NAR's REALTOR®Mag - Guest contributor Scott Newman of REALTOR®Mag says: I think Jay-Z put it best when he said, "I'm not a businessman; I'm...
5 out of 5 by (2) Users
Keep the Same (Good) Ad Running
Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye. - Guest contributor Ian Grace of REALTOR® Mag...
4.67 out of 5 by (3) Users
Bringing Real Estate Expertise to Africa!
International Real Property Foundation - Looking out my hotel window, I see a busy city street--packed with busses and taxis and people. Often when I'm...
5 out of 5 by (1) User
Go Big or Go Home – Network with Google Using Gmail
Part Two of a Seven Part Series Called “Tired of Networking in Person? Try Online Networking.” - The next place you will want to do networking is with the...
5 out of 5 by (2) Users
Friday Freebie: Open House Productivity Package from realtor.com®
By RE Technology Staff - April is Open House Month, and realtor.com® is offering tools to help agents prepare open houses that convert visitors into sales....
5 out of 5 by (2) Users
Use Your Website to Track Flyer and Postcard Responses
By Scott Schang on the BrokerageU blog - This post comes to us from BrokerageU: I struggled with how to approach this topic because there are so many great...
5 out of 5 by (1) User
Get Ready for a Weak Recovery
CoreLogic Economist Projects Slow Recovery - Some markets are stabilizing now and on the macro level, the housing recovery is not far away, according to Sam...
5 out of 5 by (3) Users
Google+ Quick Start Guide for Real Estate Agents: Stream and Sparks
A Post from the IMSD Blog - This is the third part of a series from the IMSD blog. Step three in our Google+ Quick Start guide for real estate agents actually...
5 out of 5 by (4) Users
Real Estate and Microsoft Docs for Facebook
Microsoft Brings Competition to Google Docs - Real Estate has a love/hate affair with documents. According to research performed by the WAV Group, the real...
5 out of 5 by (1) User
Post-Conference Checklist
We repeat this great post from Ricardo Bueno of Diverse Solutions. - Ricardo Bueno of Diverse Solutions published this article several months ago and we...
4.33 out of 5 by (3) Users
Promotion is Key to a Successful Original Content Strategy
By Christopher Leo of Leading Agent - I have repeated this statement so many times, I feel many of you are sick of hearing it. I'm going to say it again...
4 out of 5 by (5) Users
What are Your Plans for Recruiting in 2010?
Recruiting Strategies for Brokers - Since the beginning of time in the real estate industry, there has been a focus on the need to recruit. As you begin the...
5 out of 5 by (2) Users
Marketing Luxury Via Mobile
Home Sites Need to be Formatted for Mobile - During dinner last with my friend Angelique, fellow Syracuse alumni, she took out her cell phone and proceeded to...
5 out of 5 by (1) User
Better Service Means Adding Value
Small Investments Can Have A Big Effect - This week I had the opportunity to attend a sales conference for one of our partner companies.  I was truly...
5 out of 5 by (3) Users
Want to Secure Your Website for Under $500?
Privacy Solutions Audits Real Estate Websites - I had no idea how much there was to know about website protection. Most of what we hear about is the...
5 out of 5 by (1) User
How One Cashier Generated Clients for Life
A Monday Morning Motivation - Every one of us has the opportunity each day to build loyalty among our clients and customers. This week, take a minute to be...
5 out of 5 by (3) Users
Real Estate Market Analysis: Negative Equity - Insights into the Future
Download Recent Research Trend Report - There are many opinions on where the market is going in real estate. With so many moving parts, there is no opinion...
5 out of 5 by (3) Users
RE Technology is Making New Friends!
We play well with others. - Did you know that RE Technology is also a product directory? In addition to the wonderful article content we provide on a daily...
5 out of 5 by (2) Users
Professional Real Estate Websites are Losing the Battle for Consumers Online
'Property Search Delta' Calculates Differences Between Third Party Websites and National Real Estate Franchise - Professional real estate websites are losing...
5 out of 5 by (1) User
Googles April Fools Joke!
A Friday Funny - Here at RETechnology.com we're nobody's fool.  Least of all Google's. With our always-dialed-in Project Lead Chris Murtagh on the...
5 out of 5 by (5) Users
Memorial Day: Thankful for Freedom
Monday Morning Motivation - Whether or not you agree with war, or have supported any American military engagements, perhaps we can all agree that for the men...
5 out of 5 by (1) User
How Social Media Dashboards Boost Your Online Presence
By Austin Allison on the DotLoop Blog - Contributor Austin Allison of DotLoop says . . . Good, solid communication is vital to success in the real estate...
5 out of 5 by (2) Users
CRM’s Are NOT Yet Over-Rated
An article from the Zillow Academy blog. - Guest contributor Brad Andersohn shares this article on the Zillow Academy blog. One of the best ways to tell if...
5 out of 5 by (4) Users
Importance of Keeping Your Videos Current
Establish Your Brokerage as the Most Current Resource for Industry News and Trends - Ever drive by a business and see the same message on their marquee month...
5 out of 5 by (2) Users
Give Your Real Estate Contact Management Database a Check-Up
By guest contributor Matthew Collis of IXACT Contact - Matthew Collis of IXACT Contact says: You take your car in for regular maintenance so that it continues...
5 out of 5 by (5) Users
Are You Receiving Leads from realtor.com®, Zillow, or Trulia?
By Steve Pacinelli on the Tech Savvy Agent blog - When you respond to these leads with the only form of contact they usually give you, email, are they opening...
5 out of 5 by (3) Users
Do You Have a Fear of Commitment in 2011?
A Monday Morning Motivation - “Make a decision!” My strident internal voice creates a slice of pain that arches over the crown of my head - a jolting order...
5 out of 5 by (1) User
Why using video is so important in your social media marketing mix
Video allows the viewer to see you, experience you and get to know you from the security and safety of their computer - Guest Contributor Michael Krisa...
5 out of 5 by (4) Users
Power-Up your Facebook Page with Zillow
Learn more about Facebook Tabs from this popular online site. - Zillow is doing an outstanding job of attracting one of the largest consumer audiences looking...
5 out of 5 by (4) Users
Keyword Research: The Wrong Way And The Right Way - Part 2
An article from Erik Goldhar of Clikbrix - This is Part Two of an article on SEO keyword research. To read the first part, click here. The RIGHT WAY To Do...
4.75 out of 5 by (4) Users
The Right Way to Respond to Negative Feedback
By Suresh Srinivasan of ReachFactor - Staying ahead of the competition is crucial for real estate agents in any market, and real estate agent reviews create an...
5 out of 5 by (3) Users
Using PPC with IDX for real estate lead generation
An article from the Diverse Solutions blog - This article comes to us from the Diverse Solutions blog: Short for "pay per click," PPC advertising is when you...
5 out of 5 by (2) Users
SCVNGR: Innovative Marketing
New Mobile SCVNGR Hunt Helps Market Capture Business - In real estate, brokers are always looking for the best way to differentiate their services from...
0 out of 5 by (0) User
Understanding the Millennials Part I
Belonging is Key - I know I need to be on social networks to market my business; I am sold on that. Maybe I am old, but I just do not see why it is so...
5 out of 5 by (1) User