Product Review: Listings-to-Leads
By Emily Williams, RET contributor
Posted by: RET Staff
Let’s do an experiment. Take your most recent listing and create each of the following, one at a time, all by yourself:
- A YouTube video
- A drip marketing campaign
- A Craigslist ad
- An audio presentation
- A virtual tour
- A single property website
- Several Facebook and Twitter posts
- A QR code linked to the single property website
- A blog post
How long would all of that take? Hours and hours, right? Listings-to-Leads does it all automatically, in a matter of moments. If it sounds like I’m making a sales pitch for Listings-to-Leads, I apologize. The bottom line is that I get excited when I see something with the potential to (a) make agents’ lives easier or (b) help them sell more real estate. I think that, if used properly, Listings-to-Leads has the potential to both. It’s a good idea – and I like learning about good ideas.
How It Works
When an agent signs up, the Listings-to-Leads team sets up the account for them. Using your website as the foundation, they pull your color scheme, logo, photos, and other branding, as well as links to IDX community search results pages for the areas you have listings or do business. This brings up a good point: you’ll need a website with IDX property search. (To be clear, you need a website with IDX for many reasons!) If you do not have IDX, Listings-to-Leads offers unlimited landing pages for you to use for all kinds of buyer and seller lead generation. The property search is where Listings-to-Leads will drive the leads you generate with your marketing efforts.