Back to the Basics: Advocacy Marketing for Real Estate Professionals

Guest Contributor
Published: 04/05/2011
Posted by: RE Technology

On ActiveRain.com, there is reference to a study done at Baylor University concerning the effectiveness of agent marketing: how many dollars spent in which areas lead to the best results.

The main thrust of the study was to relay their findings on what really gets a consumer to contact one agent over another. The researchers found that inspiring clients by appealing to their emotions and values worked the best. Simply saying that "I can sell your home faster and for more money" does not cut it anymore. The "I am a million dollar producer" type of self-promotion falls on deaf ears too, most of the time.