Back to the Basics: Advocacy Marketing for Real Estate Professionals
A HomeActions Whitepaper
Posted by: RE Technology
The main thrust of the study was to relay their findings on what really gets a consumer to contact one agent over another. The researchers found that inspiring clients by appealing to their emotions and values worked the best. Simply saying that "I can sell your home faster and for more money" does not cut it anymore. The "I am a million dollar producer" type of self-promotion falls on deaf ears too, most of the time.