Buyers sometimes miss out on homes because their narrow search criteria filters out perfectly matched homes, typically due to price. If the seller knew there was a perfectly matched buyer who was pre-qualified and could close quick, maybe they would submit a reverse offer that was more in-line with the buyers target price. Right now, without a way to search buyers, it's just a missed opportunity. BuyerMLS allows listing agents the ability to search for those missed opportunities and contact the buyer's agent.
1) Advertising your buyers will bring you new leads. Potential sellers will know what buyers are looking for and may finally decide to list!
2) 97% of homes are not listed. Give your buyers access to quiet listings or discrete sellers that are not listed on the MLS.
- By advertising your buyers' needs/wants, agents with quiet listings can contact you with properties that are perfect for your buyers but not yet listed.
- Also discrete sellers (wealthy, famous, etc.) can now have their agent search for a buyer without having to deal with the hassle of open houses and announcing their house is for sale to the world.