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Tuesday Tech Tip

Tuesday Tech Tip with Maya Paveza of HipRoof.com

Maya’s video unravels the mysteries of StumbleUpon as well as hash tags on Twitter

5 out of 5 by 3 User(s)
5 Comments

Maya Paveza Go to Profile Maya Paveza
Published: 06/06/2011
Posted by: Maya Paveza Inc.

Tech Tip Tuesday

We’ve paired up with real estate and social media guru Maya Paveza to keep you up-to-date on all the latest tech tools. This week, Maya’s video unravels the mysteries of StumbleUpon as well as hash tags on Twitter.

Do you have a question for Maya?

Post a comment here and we’ll suggest the topic for future videos.

Do these tech tips answer your questions? Watch and see!

 

Comments on: Tuesday Tech Tip with Maya Paveza of HipRoof.com
by Sandy Pond 2011-06-07 03:48:20
Interesting presentation- was surprised to hear your comment on my comment. I wonder if this is another one of those "generation gap" issues. My generation is looking for an expert who will give them a "deal" or "scoop", especially if it is not know to everyone- they want me to have insider knowledge- and they don't tweet anyway. Your generation wants information, thinks it should be shared for free, and they don't have the same kind of loyalty to an agent. Of course this is a generalization! But with either group, being the source, not an equal opportunity distributer, sounds like the better position to me.

by Maya Paveza 2011-06-07 20:02:03
Hi Sandy, Thanks for your comment. There is no right or wrong way to do it truly, but the nature of the online spaces, and the psychology of it, is that it is a "giving" space, so we "share". Obviously to some degree that is all a lovely facade to the reality of the cold and ruthless nature of our highly competitive business. I also love your point about giving people a "deal" or a "scoop", limited availability and exclusivity is a huge draw in marketing. The social spaces though relies heavily upon numbers, no matter what anyone tells you - quantity matters... those that tell you otherwise are just trying to keep the quantity to themselves.

I think in being a distributor you are also being a source. Consider it this way, if you are Target and carry XYZ line of beauty products as well as 20 others, why would anyone only want to go to the XYZ boutique to purchase their products? The selection is much more limited. Yes the appeal of a boutique and higher end service is lovely, but the reality is that todays buyer is a 28 year old single female, and she is shopping at Target and looking for information. I don't agree about loyalty either, I have plenty of young, and older, clients who are all as equally loyal. I have to say, truly, that the younger clients tend to be more loyal as those with more real estate buying experience feel as though they can demand things and are more likely to be a difficult client.
Of course I say this as I am tackling a NIGHTMARE first time buyer couple, and their whole family.

Great stuff Sandy! Thanks for sharing!! The whole point is sharing and having different experiences and thouhts thoughts that everyone can draw upon.

Maya =)

PS I am 41.

by Sandy Pond 2011-06-08 05:09:25
I think you really claified the whole situation when you made it about beauty products. A house is not a brand, so that isn't a factor- but if you just want to look at all the lipstick colors available you can do that in the supermarket. If you want someone to help you pick a color that looks good on you, match it to a cheek color, and show you how to apply it, you have to go to a beauty consultant. Will it cost more? Possibly not. If cost is a huge factor for you, tell the counselor, and she can help you find a sale, a sample, a bonus card. She also will give you tips, trends and samples based on your needs. Surfing the web will usually not. I look for relationships when I buy/shop, but again, I think that is generational.


by Sandy Pond 2011-06-08 05:17:18
So far as loyalty, if my realtor friend's post on FB says, "call me to see this house" I probably wouldn't pass it on to everyone I know. This is based on experience, even my friends haven't always been loyal- heck, even some of my family members out of town have refused to be a referral. When older people give you a hard time there are 2 things to remember, their behavior is their "shopping culture", and things were very different in real estate the last time they sold their house without an agent. For one, there was no internet.

by Victor Lund 2011-06-08 06:41:02
#mayapaveza and #sandypond rock! Great discussion about having fellow agents as friends on social media, and helping competitors market their listings by LIKEing their open house on facebook. I think of it in terms of Tribe building. Even agents who compete will be able to work in groups to succeed together. You help them by promoting their open house, they help you with promoting your open house. If they do not reciprocate - they are not part of your tribe, so you stop helping them.

On another note: I have been addicted to stumble for years. I have it running in my browser because it allows me to post to facebook, linkedin and twitter in a super easy way. The entertainment value of hitting the stumble button.

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