Open Letter to Twitter: Promote Your Engagement, Really?

Maya Paveza
Published: 12/28/2010
Posted by: Maya Paveza Inc.

Dear Twitter,

I was reading your new advertising plan on promoted tweets, trends and accounts, interesting read in general, but a little confusing!

So let me start with the big question, what are you thinking???

The whole Twitter community is REALLY about engagement, interaction, and brands come to the space to humanize their corporate machines. What does that tell you about this space you have created (yes I worship at the shrine of Twitter I will admit), we have adopted it. Just like Charlie Brown’s Christmas tree or Tinkerbell, we believe and you have thrived. We clapped, we cheered, and we poo-poo’d the naysayers. So I ask you – ADVERTISING is one thing, promoted products are completely another.