Friday Freebie: How to Stay in Touch without Boring Your Clients
By Kelly J. Phelan, RET Content Editor
Posted by: RET Staff
You already know that referrals and repeat clients are the bread and butter of a real estate agent's business. But did you know that 83 percent of consumers forget the name of their agent in the years following their transaction?
Most agents know that they need to keep in touch with past clients to stay top-of-mind, but few know how to offer their database content that truly engages. Refrigerator magnets or calendars emblazoned with your headshot aren't going to cut it in this day and age--but we know what might. Today, we'll introduce you to a sophisticated way of staying in touch that offers one of the highest engagement rates in the industry.
Try ePropertyWatch for Free Until February 2017
Want to ensure that clients remember you long after the sale? Offer them content that's relevant and valuable to them. A home is typically the biggest purchase that most people make in their lifetime. So it's safe to say that homeowners are more than a little interested in how the value of their property appreciates over time.
ePropertyWatch from CoreLogic taps into homeowners' natural need to know by sending them a monthly report on the value of their home and market activity in their neighborhood. The report includes things like a home valuation, nearby listings, sales, foreclosures, auctions, mortgage information and forecast analytics--all branded to you.
The concept behind ePropertyWatch is to give homeowners the information they crave so that they won't, for example, turn to another agent for a home valuation when they're thinking about selling again. ePropertyWatch campaigns puts your business in front of former clients on a regular basis so that you're always top of mind. To learn more, watch the video below:
CoreLogic is offering new users a free trial until February 1, 2017. Claim your free trial today!