Would You Rather Be People-Savvy or Tech-Savvy?

Emily Williams
Published: 06/20/2012
Posted by: RET Staff

Last week, I was inspired by MarketingCharts.com to write “Why Newspapers Are Like Cemeteries.” This week, they piqued my interest yet again with research that showed Americans would rather be people-savvy than tech-savvy. It’s undeniably interesting, but how is it relevant to real estate? Well, it brought up a very important point to me – our industry is one of a group that requires people to be both. However, based on this research, I’d take it a step further and say: it’s okay if you’re not naturally tech-savvy; it’s better to be people-savvy and do some work to make those tech skills grow.

The Facts
Here’s the chart that MarketingCharts.com put together: