Why More is Not the Same as Better
By new contributor Kevin Romito of Quality Service Certification
Posted by: RET Staff
As human beings and businesses mature, the pursuit of "better" is a natural substitute for the passion of "more." Perhaps it's the process of growing up, learning, becoming more discriminating and maybe growing a little older too. So is the real estate industry really stuck in the adolescent mind-set of just wanting more? The evidence is pretty damning based upon what is measured, what's bragged about and what's recognized, awarded, rewarded and compensated.
Learning from history
If consumers "grow up" and those providing service don't, can consumers outgrow an entire industry? Is there real danger here? Actually it's quite safe... as long as all the service providers continue to play the same game, by the same rules and no one offers a "better" alternative. If every pizza parlor makes pizza essentially the same way then the consumer has little choice, that's just the way it is.