Thrive in Real Estate with Sphere Marketing and Goal Setting
By York Baur on the Moxi Works blog
Posted by: RE Technology
There is a curious challenge that everyone faces in his or her career. The challenge is to understand how to do the things that will create success.
In the simplest form, the best construct for appreciating learning about success is watching how successful people immerse themselves in practicing the behavior of successful people. For agents, there is an easy way to understand success. Memorize this fact. It comes from measuring thousands of successful agents using our system:
82+ percent of your real estate transactions can come from your contacts
Why is this awesome? The alternative is sorting through hundreds of internet leads, effectively volunteering yourself to be the help desk of the internet. Wasting your time answering questions like: "What color is the bathroom?" or "Are there any good coffee shops close by?"
According to a WAV Group study, 48 percent of leads don't ever get responded to. Even among the ones that do, agents waited an average of 15 hours to respond.
I get it; a lead comes in when you're having dinner with your family, or in the middle of the night, or you just get the feeling that it won't turn into a client. Very understandable.
However, if you're an average agent who only has 48 percent referrals and repeat business, new leads are still really critical to your business and you're going to have to do the lead grind.
Unless there was a better way...