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The Two Hardest Things to Tell a Client: 12/08/2011
The Two Hardest Things to Tell a Client
By Jay Thompson, Phoenix Real Estate Guy
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Throughout both my real estate career and my prior-to-real-estate-life in Corporate America, I’ve found there are two small phrases that are at the same time both the most powerful and the most difficult words you can say to a client…
“I don’t know”
and
“No”
Why are these so difficult?
In real estate, or any service-based business for that matter, we feel like we should be all-knowing. The ultimate source of information. “The Man”. The go-to guy. As such, it isn’t easy to say, “I don’t know.”
After all, aren’t you being paid to know?
Well sure. But let’s face it, no one knows everything. Oh, you may know a lot about real estate (or whatever). You may have incalculable hours of experience in the trenches. You may think you’ve seen everything and can fix anything and know it all.
But you don’t.
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The Two Hardest Things to Tell a Client