Spring Cleaning: 5 Tips for Your Facebook Timeline

Homefinder.com
Published: 05/10/2012
Posted by: RET Staff

We like to view spring time as a fresh start: donating those unneeded items that have amassed over the past year, doing some light (or heavy) house cleaning and freshening up social media sites, specifically your business' Facebook page. With 79% of real estate professionals engaged with Facebook, it is the most popular social media site in the real estate industry. At the end of March, Facebook required that all business pages switch over to its new format, the Facebook Timeline. As the spring selling season ramps up, we want to offer you five tips to help you acclimate to the new Facebook Timeline page, to increase your page's "Likes" and to help build your business.

1.) Cover Image (851 pixels wide and 315 pixels tall)
The cover photo is one of the most noticeable changes in Facebook's new appearance as it lives in the prime real estate across the top of each page. It lets you showcase your company through a single photo, and provides a prominent space to get creative and create an eye-catching visual of your brand. The cover image should be visually compelling, yet clean, clear and concise. Successful brands change their cover photo regularly to keep it in step with marketing campaigns and events. The profile image still lives on the Timeline page, just slightly overlapping the cover photo. This is a great place to showcase your logo.