Old Faithful: Text Messaging
A "Monday Morning Mobile" Article by Seth Kaplan
Posted by: Mobile Real Estate ID
Time for another Monday Morning Mobile article by Seth Kaplan of Mobile Real Estate ID.
Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason is because I fail to remember the last time we spoke about our good ol’ friend SMS here at Monday Morning Mobile. I guess we have been too busy talking about the newer, sexier technologies such as QR Codes, Apps and Mobile Websites.
The fact remains that text messaging is still the most widely used application in the world. There are over 187 billion text messages being sent each month here in the US. And while we all want to stay ahead of the marketing curve, differentiate ourselves from our competition and prove our prowess is utilizing today’s most cutting edge technology (all good things), we must also keep in mind what works and is good for business.