Monday Morning Mobile

Seth Kaplan
Published: 08/08/2011
Posted by: Mobile Real Estate ID

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and answered the need. The services that are currently available to real estate firms for their marketing can include text message lead generation, QR codes, apps and most importantly mobile websites to send listings to consumers’ mobile devices. Being easily accessible from an iPhone, Blackberry, Andriod or other Smartphone is key in this fast paced industry.

For that reason, forward thinking brokerages have placed mobile technology in the forefront of their marketing techniques. This has proven to not only enhance the experience of the buyer and seller but also allows the agent the benefits of being the most relevant, and technologically advanced in their market place.

This has also resulted in agent productivity and loyalty from the forward-thinking broker’s prospective, “Providing our agents the opportunity to offer it ahead of the competition—considering we are a strong locally owned company vs. the major national companies—our agents were able to leverage this mobile technology, property text numbers and QR codes ahead of the market. It definitely has helped set us apart in the markets that we serve in Los Angeles.” says Michael Williamson, executive vice president of The John Aaroe Group.