Is Your Social Networking Working?

Suresh Srinivasan
Published: 10/30/2011
Posted by: ReachFactor

Contributor Suresh Srinivasan brings us this article from his ReachFactor blog:

Real estate agents encouraged to engage more (or just engage, period) in online media platforms to promote not only their listings but their skills, reputation and experience are often told that one advantage over traditional print media is the ability to gauge metrics, i.e. crunch numbers and find out if all those hours on Twitter and Facebook are attracting customers.

But this capability is also a two-edged sword: Online media can also point out if it’s not working. At a certain point it’s helpful to do an extensive audit of your web site and social networking accounts to make sure your time in front of the computer is fully optimized.

There’s a fairly simple way to do this. Google products (like Google Analytics) allow you to access and download reports on web traffic, subscribers, keywords and other ways people are accessing your web site.