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Infographic: The Price is Right!: 06/25/2012

Infographic: The Price is Right!

Where are your peers spending their money?

5 out of 5 by (2) User/s
2 Comments

RET Staff Go to Profile RET Staff
Published: 06/25/2012
Posted by: RE Technology

Our friends at ActiveRain and Market Leader created this gorgeous infographic to demonstrate where real estate agents are spending their money – and where it should be going. Data for the infographic came from a survey of more than 2,000 real estate agents as well as information from the 2012 National Association of REALTORS® Member survey.

So, without further ado, here’s the infographic. We’ll share some of the highlights on the next page.

IMSD Infographic 1

IMSD Infographic 2

 
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Comments on: Infographic: The Price is Right!
by Linda Johnson 2012-06-27 07:40:08
So where should it be going?

by Victor Lund 2012-06-27 07:46:30
Linda - great question - probably a follow up article. I think that there are likely to be three answers for three types of agents.

Type 1 - Buyer Agent - Focus on Lead Generation
Type 2 - Listing Agnet - Focus on Advertising and Customer Relationship Management
Type 3 - Buyer and Seller Agent - Guess it would be hard to focus, but you would need everything. Start with an inexpensive website until your traffic builds over 100 visitors a day (preferably a template website from your broker or MLS), a customer relationship management tool for building and managing a customer farm, and an advertising program that gets you leads that convert.

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