Kelly Phelan
Published: 09/26/2012
Posted by: RET Staff

Are your marketing efforts paying off, or are leads slipping away? Market Leader's new whitepaper, 5 Steps to Increasing Your Lead Generation ROI, reveals crucial strategies you should be implementing.

Read on for a more in-depth summary.

Effective lead generation starts with a strong website

Your website is your most powerful marketing tool. Without first building a site that's valuable to users, you are unable to create a contact strategy that converts visitors into leads.

• Make your website information rich - Visitors will stay on a website that has all the information they need. Build your site around property listings provided by an IDX system, and flesh it out with neighborhood data, local school info, and recommended professionals like mortgage brokers and home inspectors. When you make your site a complete source of information for buyers and sellers, they have no reason to go elsewhere.