How to Stay on a Client's Radar For the Long-Term

Suresh Srinivasan
Published: 08/09/2012
Posted by: ReachFactor

Real estate agents are always thinking ahead. They have to, especially when it comes to generating new business and maintaining their real estate agent marketing. And often when a deal is wrapping up, if not sooner, you're already on to the next potential client. It's a survival business, for sure, but it's also a great rule of thumb to keep in touch with past clients as a way to stay on everyone's mind, get follow-up business and keep your name out there.

A good service professional must think long-term in every transaction by assuming that every transaction is going to lead to another, whether with that particular client or that client's referrals. Here are some very simple tips for customer retention, based on excellent tips we've gathered directly from REALTORS® and through the real estate agent reviews we verify:

Closing Gifts: Clients remember closing for the stressful elements as well as the joyful ones. Take your client out to lunch afterwards or send a housewarming gift to show that it wasn't all about the sale.