How Much Time Should Real Estate Agents Spend on Lead Generation?
An article from IMSD
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How much time should real estate agents spend on lead generation every day?
This is one of the most common questions that we get at the Internet Marketing Specialist Designation.
When real estate agents get efficient at time management by blocking out times of their day for lead generation, they have more opportunities to get out there showing houses! Here is our take on how much time should be spent in each of the key real estate lead generation categories each day.
This content was offered as part of the IMSD class Best Real Estate Marketing Sources, where we discuss how much each of these lead generation sources are going to cost, how crowded the space is, and other factors to consider when choosing a marketing mix.
Advertising – 15 Minutes
These are your yard signs, flyers, business cards, and other print advertising. Once the initial setup is complete on these items, the time you spend placing orders and making small modifications is minimal.
Pay Per Click Advertising – 15 Minutes
Managing your PPC campaigns can be as addictive as online gambling. Fight that urge to over-manage this category. Get in to Facebook Ads or Google AdWords, check your analytics to make sure your ads are running as planned and your budget hasn't suddenly exploded, then get out!
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How Much Time Should Real Estate Agents Spend on Lead Generation?