Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 2
An article from Erik Goldhar of Clikbrix
Posted by: RET Staff
What does all of this have to do with the demise of real estate sites?
To clarify, I mean all of the real estate sites that offer only property listing information. Specifically, the Knowledge Graph may have a big impact on the listing syndicators that don't offer much beyond property details.
First, let's use the example of Tom Cruise. In a recent blog post, Google's search boss, Amit Singhal, stated that "The information we show for Tom Cruise answers 37 percent of next queries that people ask about him."
So what does this mean?
Well, let's say you run a website that sells Tom Cruise dolls. Odds are, you have some Tom Cruise information on your site and use this information (birthday, movie list, Katie Holmes, etc.) to create unique content that helps you get listed high in the search results and therefore drives traffic to your site. And once people are on your site, you can now sell them your dolls.
You indeed provided an answer to a Tom Cruise question(s) on your site and then offered a Tom Cruise product to an engaged audience.
Based on what Amit is telling us, though, you may have just lost a huge chunk of that audience (37 percent) because of the Knowledge Graph.