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Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 1: 05/28/2012

Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 1

An article from Erik Goldhar of Clikbrix

5 out of 5 by (4) User/s
4 Comments

Erik Goldhar Go to Profile Erik Goldhar
Published: 05/28/2012
Posted by: RET Staff

iStock_000005893389XSmallLet me first clarify the title of this post. It could have just as easily included: Movie Websites, Sports Websites, Fashion Websites, Food Websites, and just about any other kind of information site on the internet.

To understand where I am going with this, let me explain what Google's Knowledge Graph actually is.

Since they were created (at least going back to the mid 1990s), search engines have tried to match your search query words to words on web pages. When Alta Vista, early Yahoo, et al tried to do this, their systems were almost immediately--and easily--'gamed.'

 


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Comments on: Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 1
by Matthew Dollinger 2012-05-29 06:33:56
Erik - super interesting stuff and thank for posting. Indeed I didn't even hear about this, and it's amazingly important. I think something that's going to need to be heard loud and clear is that those that come to your site are probably going to be able to rank you on their experience there. This makes perfect sense for incorporating the 1. Imagine that... ranking based on user ratings? That sounds pretty useful.

by Erik Goldhar 2012-05-29 10:50:32
Hi Matthew,

I am so glad you found the first part of the post helpful. In the second part of the article I get into what agents can do today to prepare. One of the things I touch on is social which would include making sure your site has the 1 and "Like" button it. There is no doubt that Google will give preferential treatment to those that incorporated their 1 button. The more people use it, the more Google will look at this as a positive social signal. I believe part 2 is being posted in a bit so I would love to hear your feedback on that as well.

Thanks again,
Erik

by Emily Youngman 2012-05-29 10:54:03
We'll be publishing Part 2 today!!! So excited to share the rest of this great article with you all.

by Mark Brian 2012-06-02 04:13:50
While it is nice that Google is trying to improve their search results, their recent changes have made using Google very frustrating for me. I find myself turning to Yahoo and Bing because the results from Google are NOT helpful at all.

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