Golden Opportunity: Translate Your Listings
By Emily Williams, RET Content Coordinator
Posted by: RET Staff
Extending an "Olive Branch"
We'll get to the SEO benefits of listing translation later. There's a less quantifiable, but perhaps even more important, benefit: the "good will" you demonstrate by making an effort to speak an international buyer's language. By translating your listings, you're demonstrating respect.
International buyers are a growth industry. More and more homebuyers are going to speak a foreign language. In addition, the spending power in those groups is growing exponentially; they're upwardly mobile. International buyers and non-English speakers are often bilingual, but research proves that they want to do business with people who respect their language and their culture.