Emily Williams
Published: 04/25/2012
Posted by: RET Staff

With a struggling real estate market, every REALTOR® is looking for new business opportunities, ways to keep your business booming in tough times. International buyers are a golden opportunity. The key is knowing how to reach them. You may want to consider foreign language translations of your listings.

Extending an "Olive Branch"

We'll get to the SEO benefits of listing translation later. There's a less quantifiable, but perhaps even more important, benefit: the "good will" you demonstrate by making an effort to speak an international buyer's language. By translating your listings, you're demonstrating respect.

International buyers are a growth industry. More and more homebuyers are going to speak a foreign language. In addition, the spending power in those groups is growing exponentially; they're upwardly mobile. International buyers and non-English speakers are often bilingual, but research proves that they want to do business with people who respect their language and their culture.