First Look: HomeZada is the Antidote to Stale Closing Gifts
By Kelly J. Phelan, RET Content Editor
Posted by: RET Staff
Agents looking for a new way to engage homeowners before, during, and after the sale need look no further than HomeZada. The "digital home management" platform lets agents upload important property documents and other information and then gift that trove of data to their clients upon the close of a transaction.
The client then has free access to this information for a year, along with a home maintenance calendar and other features that are particularly helpful for first-time homeowners. Indeed, any agent wanting to connect with tech-savvy Millennials will find this a more effective closing gift than, say, a bottle of wine or a gift certificate.
For listing agents, HomeZada serves as a marketing tool for offering exhaustive information about a property. The property profiles are so complete that agents may even want to consider replacing their single property websites with this service.
As you may have guessed, HomeZada offers different features for buyer's agents and listing agents. Let's take a closer look at what each "flavor" of HomeZada offers.
HomeZada for Buyer's Agents
Sometimes called the "CARFAX of real estate," HomeZada offers a suite of features that allow the homeowner to manage and think about their home as a financial asset. Tools like record retention, asset inventory, and remodeling project management give owners a comprehensive overview of their property that's useful for insurance, estate planning, and even listing the home when the time comes to sell.
HomeZada is easy for agents to set-up. Simply create a profile for the property and upload any documents, photos, or other information that may be useful to the homeowner.