Facebook Ads for Real Estate, Part 1: Creating a Business Page
By Randy Garcia on the Homes.com blog
Posted by: RET Staff
Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it's a good thing they have: traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods.
With over 1.79 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. In this 4-part series, we will walk you through setting up a business page, creating an ad campaign, selecting a targeted audience, and understanding Facebook Insights so that you can finally start benefiting from advertising through social media's leading competitor.
You may already have a personal Facebook profile you use to advertise your business and listings. If so, your advertising capabilities are limited. To advertise on Facebook, you need to create a Business Page. Here is a simple 3-step guide to help you create your Facebook Business Page.
Step 1: Login to your Facebook account and click the drop menu on the top right. Click "create page."