Don’t Be Spam

Emily Williams
Published: 05/27/2012
Posted by: RET Staff

Okay, three things:

1. People don't like spam.
2. When you post one of your listings in an inappropriate way on social media, it is basically spam.
3. When you spam people, you will get a negative response (if you get any response at all).

This seems like common sense, right? WRONG – and here's proof: I awoke this morning to discover that someone had posted a link to one of their listings on the wall of the RE Technology Facebook Page. Now, I'm not angry about this (although I promptly deleted the post). I can't really blame the agent for trying. But I did see the opportunity for a "teaching moment."

Here's the lesson. In this specific case, the main question is: "When is it inappropriate to post a listing on any Facebook Page other than my own?" Here are a few red flags.