Content Marketing Is More Than Just a Blog Post

Zack Hanebrink
Published: 03/28/2012
Posted by: RET Staff

By now you’ve probably heard the phrase “content marketing” and realize it has importance. Ongoing content marketing is crucial to a healthy online strategy. Solid content will funnel new visitors, keep them on your website longer and make them happy. New, happy visitors means more opportunities to convert those visitors to leads and sales.

Did you know that there is more to content marketing than writing an article or blog post?

Video

Yes, videos are a form of content! According to Forrester Research, websites with online video are 50 times more likely to appear on the first page of search results. That’s powerful!

You don’t have to have an expensive camera or green room to make video content work for you either. Most of you have a smartphone right? Many of today’s smartphones have more than capable video shooting features. Now that you have an able camera, you just need ideas!