Consumers Want It Now: Leverage Voicemail and Email Autoresponders to Convert More Leads
By Hannah Graham on the Homes.com blog
Posted by: RET Staff
We've all heard that patience is a virtue, but these days it's all about instant gratification and that's not necessarily a bad thing. If you run out of milk, you don't have to wait for the milkman; you just drive to the store. If you want to know what's happening in the world, you don't have to wait for the morning paper. You simply visit an online news site.
Everything is online now, from banking to viewing animals at the zoo, giving you instant access to any service. Is it any wonder that research from the California Association of REALTORS® (CAR) shows that most homebuyers view "responsiveness" as the most important quality when they select an agent?
Being responsive is not a new strategy or marketing technique. It is, however, a challenge most real estate pros struggle with. Leads can arrive at any time, day or night, and you have work to do and a life to live, making it hard to answer the phone every single time it rings or reply to emails instantly. Response time is critical to convert consumer leads, as those contacted within the first five minutes are 100 times more likely to close than those called after just 30 minutes.
To increase the number of leads you convert into prospects and clients, start by setting expectations as soon as a consumer contacts you. Let them know why you're worth waiting for and how long they may have to wait, then offer something of value to make their wait worthwhile.