Choosing a Listing Syndication Solution
Our guide to what you should know and what questions to ask before purchasing
Posted by: RET Staff
This is the latest in a series of 'Buyer's Guides' that feature questions to ask and options to consider before making a new purchase. See our previous guides to purchasing a CMA, CRM, Document and Transaction Management, Electronic Signature, iPad App, Lead Generation solution, and Lockbox.
What is Listing Syndication?
Listing syndication allows you to share property information on third party Web sites. It is a cornerstone of Internet marketing; but, in order for it to be effective, a thorough understanding of the concept and your specific solution is essential. We recommend reading a few articles (for instance, "Listing Syndication Definitions") on RE Technology to get started. The companies that build listing syndication technology are experts in this area and can be a wonderful resource, so don't hesitate to reach out to them with any of your questions.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a listing syndication solution.
First, let's look at general questions you'll want to ask.
- What are my objectives for this piece of technology and will this product help me achieve those objectives?
- What is my budget?
- What kind of customer service and training programs are available? Are there webinars and, if so, are they recorded so you can view them at any time? Is the vendor's online help sufficient?