Ben Kinney: 13 Ways to Defeat the Top Agent in Your Market
Key points from the IMSD webinar.
Posted by: RET Staff
Contributor IMSD says:
Did you miss Ben Kinney’s, “13 Ways to Defeat the Top Agent in Your Market” webinar? This article is a summary of the key points he made during the call.
Are you bringing an innovative mindset to work or do you simply copy what you “think” is working from other agents in your market. You can spend your whole career chasing other agents if you aren’t willing to take risks to grow your business and to see those efforts through to completion.
Here are seven common mistakes of top agents we want you to keep in mind.
- Ego – They don’t “need” to change, everything is fine
- Expenses – Their budgets are bloated because they don’t take time track expenses
- Customer Service – Not every client matters, so response times drop
- Evolution – They are often the last ones to change their business in response to the market
- Adoption – New technologies aren’t adopted quickly to better market themselves and their listings
- Attitude - “If it ain’t broke, don’t fix it” mentality
- Profit – They close a lot of sides, but they aren’t managing a smart business