Become a Better Public Speaker
By Emily Williams, RET Content Coordinator
Posted by: RET Staff
Reading about all the wonderful speakers at the upcoming Real Estate Connect in San Francisco got me thinking about the brave men and women who will be getting up on stage. Whether or not you're speaking at a national conference, your real estate career requires you to talk to people, one-on-one and in small groups. After all, your schedule is full of listing presentations, open houses, and professional association meetings. And, if you're like me, talking in front of one or more people has never been easy – so I did a little research on how to make it better. Here are a few tips I found that seemed helpful.
1) Be prepared.
No duh, right? But, seriously, let's take a listing presentation as an example. One of best things you can do to ensure a successful listing presentation is to be totally prepared. Using a tool in preparation for the presentation that looks at tax data (such as RPR) is just one way to get prepared on your specific property; you should also be prepared with the other tools you'll use during the presentation, from your iPad to your CMA.
Another way to look at this is to research your "audience." Whether you're presenting to a group at your local Chamber of Commerce or giving a listing presentation to a single homeowner, take some time to perform some research. By demonstrating your knowledge about them (and, in some cases, their specific property), not just real estate in general, you are showing them how much you value their time and attention.