August Blogging Plan
By Emily Williams, RET Content Coordinator
Posted by: RET Staff
Have you been following our monthly blogging plans? If so, you've been leveraging some pretty cool topics (if we do say so ourselves) this Summer. If not, you can find the first two months here:
Most of these topics aren't too time sensitive, so you can use them now if you haven't already. Remember: these are consumer-facing topics, so they should be written to an audience of buyers, sellers, and/or homeowners.
You might also want to check out these great topics from Karli Larson of ePropertySites:
We're going to continue with this month's weekly blog topics (as well as additional/alternative topics). Most experts recommend blogging more than once a week, so don't be afraid to use all of the topics we've included here.
Week 1: Home Improvements Sellers Should Avoid
"Planning to sell your home in the near future? Here are _____ [your number goes here] improvements that will cost you money but won't increase your home value." So begins an easy-to-write post about home improvements that sellers should avoid. You know what these so-called improvements are from your own experience, but you may want to consider things like: fancy landscaping, new carpets (many people prefer hardwood floors), converting a spare room into a home office (many people don't work from home and would rather have the blank space).
Additional or Alternative Topic: Tips for Attracting International BuyersAs with the topic above, this is geared to sellers. This post should explain why it's important to reach out to international buyers as well as the ways that you, awesome agent that you are, can do this. Of course, if you're not doing anything for global marketing, this isn't the topic for you.
(Want to get started with global marketing? Here's some recommended reading: Golden Opportunity: Translate Your Listings. You can also browse our product directory for global marketing and language translation.)