Agents, Will You Be a Winner or Loser?

Market Leader
Published: 09/20/2011
Posted by: RET Staff

We originally published this article (from new contributor Market Leader) for our broker readers, but we feel like agents can definitely benefit as well.

This summer, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes into account a significant amount of research as well as interviews with many of you about your current business and vision for what's ahead. Murray and Morris then offer 10 trends that they expect to see come to fruition over the next five years, with a specific "game plan" to help real estate agents, brokers, and franchises succeed.

If you'd like to see all 10 trends, click the link at the bottom of this article to get a copy. The following article explores the one trend that they consider to be the lynchpin to making it all work.

Cloud-Based Technology Platforms
The evolution towards cloud-based technology platforms, commonly known as "software-as-a-service," is the trend believed to drive performance and growth. Many of you are already implementing this. But brokers and franchises are often frustrated by attempts and costs to build an internal platform that keeps up with the needs of customers and agents.