Agents: Avoid Client Dissatisfaction
An article from the Smarter Agent blog
Posted by: RET Staff
Steve Pacinelli, co-founder of Tech Savvy Agent and VP of REALTOR® Events for Move, Inc., recently put together an insightful post based on the results of the California Association of REALTORS 2013 Home Buyer Survey.
The 2013 telephone survey asked 1,400 recent home buyers to talk candidly about their recent home buying experience — from finding an agent to closing escrow.
Pacinelli's post specifically highlighted what buyers cited as their top reasons for dissatisfaction with their agent. It got us thinking about what home buyers are saying and how one little piece of technology can help you address their complaints.
According to Pacinelli, the survey showed that "three out of the top five reasons for dissatisfaction with an agent (found below) all have to do with communication."
- Slow response (82%)
- Ineffective/inefficient communication (48%)
- Undesirable communication methods (43%)
- Not aggressive in negotiation (47%)
- Showed homes unlikely to buy (2%)
While we realize that today's clients can be demanding, even sometimes seeing you, their agent, as responsible for market forces beyond your control — things like housing inventory and tight lending standards — we see the above list as a great start to figuring out how to improve your interactions with clients. The result is less stress for you and a more enjoyable home buying process for your clients.