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By Scott Schang on the BrokerageU blog - Guest contributor BrokerageU says:
Last month, I wrote about a guerrilla marketing strategy that we are experimenting...
By Amy Chorew on the Clean Slate blog - Focusing your energy and attention on a particular real estate niche hasn't always been an attractive idea. In fact,...
By Frances Brittle of Cloud CMA - Guest contributor Frances Brittle of Cloud CMA says:
Your blog, website, Facebook business page, client handouts, emails,...
By Steve Pacinelli on the Tech Savvy Agent blog - Is it?
Do you feel you offer a better marketing strategy than the next REALTOR®?
You do? Good!
Now, can...
A video from the Lone Wolf blog -
In this edition of Wolf Bytes, Shaun Nilsson from real estate and social media website CityBlast.com discusses...
By Scott Schang on the BrokerageU blog - This post comes to us from BrokerageU:
I struggled with how to approach this topic because there are so many great...
By Christopher Leo of Leading Agent -
Go grab any homes magazine, Sunday Real Estate Edition of your local newspaper, or even the stack of real estate...
By Jay Decker on the Sign Rider Store blog - At the Sign Rider Store, we like to emphasize the ability to print and hang signs right when you need them. Let's...
By Dan Matejsek of Real Estate Champions - Successful real estate marketing and advertising is the result of doing three things right:
Creating ads that...
By Agi Anderson on the Real Pro Virtual Marketing blog - The old days of sitting at the phone and cold calling from the Hill and Donnelly is being replaced...
By Christopher Leo of Leading Agent - I have written many articles about how many REALTOR® postcard farming practices are outdated. It's such a true...
Ian Grace covers how to research potential buyers and test your advertising. - Professional advertising agencies will pretest their advertising campaigns...
An article from BrokerageU by Tribus - This post comes to us from BrokerageU:
Inbound Marketing, What Is It?
Up until a few years ago, most marketing was...
An article from the Diverse Solutions blog - This article comes to us from the Diverse Solutions blog:
Short for "pay per click," PPC advertising is when you...
By Christopher Leo of Leading Agent - Yesterday evening, if you watched the Superbowl, you undoubtedly witnessed the highly unusual break in the action when...
An article from the BoomTown blog - This post comes to us from the BoomTown blog:
Google Adwords for many of our Boomtown clients has and continues to be an...
An article from the Market Leader blog - When one considers how much business we get from that thing sticking in the front lawn of our listings, it's amazing...
#2 in our countdown of the most popular articles of the year - We're celebrating the end the year by counting down our 10 most engaging articles of 2012. This...
Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye. - Guest contributor Ian Grace of REALTOR® Mag...
An article from the My Computer Works blog. - Advertisement is nothing new when it comes to the web. In fact, it's a large factor of the total revenue...
By RE Technology Staff - We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists...
By RE Technology Staff - Top 10 lists are a holiday tradition at RE Technology. They help us reflect on the year just closing by revealing what articles most...
By Kelly J. Phelan, RET Content Team Member - "I want a website, newspaper ads and--definitely--a billboard."
Perhaps you've heard a less exaggerated version...
By Ian Grace of REALTOR®Mag - All too often, I see REALTORS® with totally different ads in different media for the same property — there's no consistency...
By Christopher Leo of Leading Agent - As many of you know, for the past three or so months, I was raising money for an event I was participating in, called...
An article from the Delta Media Group blog - Guest contributor Delta Media Group says:
What does marketing mean to you?
It's a simple question on the...
By Karli Larson of ePropertySites.com - If you haven't already won the listing before showing up to the listing presentation, there are a few other ways you...
By guest contributor RatePlug - Guest contributor RatePlug says:
In August of 2011, the Federal Trade Commission passed new regulations, referred to as "MAP,"...
By Emily Williams, RET Content Coordinator - I spotted this awesome article from REALTOR.org and was inspired! It's fascinating to understand where...
By Kelly J. Phelan, RET Content Assistant - With three social networks each debuting their own variation, 2012 has become the year of the Promoted Post. An...
By Emily Williams, RET Content Coordinator - Does your brokerage post your active listings on the window of your office to catch the attention of passers-by?...
An article by Karli Larson of ePropertySites.com -
Guest contributor Karli Larson of ePropertySites.com says:
For many new agents (or seasoned agents who...
By Christopher Leo of Leading Agent - It is hard to deny that in many areas of the country (especially the Silicon Valley market, where we reside), the real...
An article from RISMedia - Instinctively, I know those of us listing and selling properties will benefit from the encouraging news in the media about the...
By Emily Williams, RET Content Coordinator - Reading an article on SearchEngineWatch.com brought me back to my high school science class with a jolt. All it...
An article from the Homes.com blog - Social media is arguably taking control of how we communicate with friends, family, and now with advertising opportunities...
An article from RISMedia - It's the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing...
By Emily Williams, RET Content Coordinator - Eric Holtzclaw of Inc. Magazine (Inc.com) thinks you shouldn't bother with QR codes. In his article, he provides...
By Emily Williams, RET Content Coordinator - Way back in 2008, Victor Lund wrote an article entitled "Why Newspapers Are Like Nursing Homes" and published it...
An article from IMSD - How much time should real estate agents spend on lead generation every day?
This is one of the most common questions that we get at the...
An article from the NAR Member's Edge blog - This post comes to us from REALTOR.org's Member's Edge blog:
REALTORS® spend a lot of time working on their...
An article from the Showing Suite blog - Guest Contributor Showing Suite shared the following article on their blog:
One of the most popular ways of...
By Emily Williams, RET Content Coordinator - Do you struggle to create effective marketing materials? Whether it’s with email, social media, or print...
By Emily Williams, RET Content Coordinator - There’s been ample debate about the benefits of PPC for real estate professionals. Before you choose a position...
A "Monday Morning Mobile" Article by John Lim - Guest contributor John Lim of Mobile Real Estate ID says:
Last week I had the opportunity to attend Ad Tech,...
The price for print Advertising is a factor of four variable costs that the publisher faces. - Victor Lund of the WAV Group Says:
I worked in the magazine...
Marketing Efforts Are Essential in Connecting with Today's Home Buyers and Sellers -
The real estate industry is constantly bombarded by uninspiring news on...
Benefits of Using the Internet to Market Your Business - There’s been a lot of flurry going around the real estate blogosphere concerning the age of the...
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