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Agent: Article List

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Defining the Campaign Objective of Your Facebook Ads
Part 2 of the 'Facebook Ads for Real Estate' series - Facebook and Instagram have become an integrated part of everyone's daily lives: active social media...
5 out of 5 by (1) User
CFPB Fines Real Estate Company: Do Agents Need to Worry?
By Kelly J. Phelan, RET Content Editor - Is Zillow RESPA compliant? Are MSAs illegal? These are a few of the questions posed in a new video that...
5 out of 5 by (1) User
Facebook Ads for Real Estate, Part 1: Creating a Business Page
By Randy Garcia on the Homes.com blog - Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and...
5 out of 5 by (2) Users
Landing Pages 101: Tips and Tools for Getting Set Up Fast
By Kelly J. Phelan, RET Content Editor - We've been getting a lot of questions about landing pages lately. It's no wonder, either—from Facebook ads to Google...
5 out of 5 by (1) User
3 Ways to Improve Your Facebook Real Estate Ads (and Increase Results)
By Chris Leo on the Leading Agent blog - Any marketing platform requires some "time in the saddle" and getting used to in order to squeeze out the maximum...
5 out of 5 by (1) User
Facebooks New Messenger Ads: How to Use Them for Real Estate
By Chris Leo on the Leading Agent blog - You are familiar with Facebook Messenger, correct? You are also familiar with Facebook ads for real estate, right? I...
5 out of 5 by (1) User
Facebook Ads: 5 Must Dos Before You Publish an Ad
By Annapoorna Shanbhag on the Lone Wolf blog - Facebook ads are now a widely popular advertising medium in the real estate industry. These ads have replaced...
5 out of 5 by (1) User
8 Dos and Donts for Digital Ads for Your Business (and 2 Maybes)
By Lauren Walker on the Adwerx blog - What are some best practices for digital ads? Having served over a billion digital ads in the last three years, we...
5 out of 5 by (2) Users
Get 319% More Ad Clicks (than Average) in 2 Easy Steps
By Lauren Walker on the Adwerx blog - Andrea Geller, a broker associate for Coldwell Banker Residential Brokerage in Chicago, Ill., recently saw...
5 out of 5 by (1) User
The 3 Digital Ads You Need for Real Estate--and Why
By Lauren Walker on the Adwerx blog - Most agents have embraced the fact that digital advertising matters. But digital advertising can seem like a black...
5 out of 5 by (1) User
4 Keys to Creating a Winning Marketing Strategy in 2017
Follow the top trends poised to dominate in 2017 - Are you thinking about your social media strategy for next year? Your competition likely is – and...
5 out of 5 by (1) User
Agents of change: how real estate agents can do well by doing good
By Lauren Walker on the Adwerx blog - Real estate agents are already helping people — it's part of the job description. And the way they help people, when...
5 out of 5 by (1) User
Facebook Remarketing as Part of Your Real Estate Strategy
By Chris Leo on the Leading Agent blog - This time of year, as things are winding down, I find myself reflecting on the past months. Specifically, I think...
5 out of 5 by (1) User
3 Tips to Use Public Relations for Real Estate
By Lauren Walker on the Adwerx blog - What does public relations for real estate look like? It's when an agent is quoted as an expert on the local housing...
5 out of 5 by (1) User
Facebook Housing Ads Run into Trouble with HUD
By Kelly J. Phelan, RET Content Editor - We talk a lot about Facebook advertising on RE Technology--and for good reason. It's one of the best ways...
5 out of 5 by (1) User
How One Solo Agent Built His Brand
By Lauren Walker on the Adwerx blog - After a meandering work life that included construction, car-detailing and customer service, it was Dustin Brohm's...
5 out of 5 by (1) User
Capture Homeowner Attention in 80 Characters or Less
By Laurie Brown on the RPR blog - If Facebook is part of your integrated marketing approach, as it should be, then adopting these simple lead generation...
5 out of 5 by (1) User
How Digital Ads Helped a Rookie Realtor Sell 100 Homes in 2 Years
By Kelly J. Phelan, RET Content Editor - Realtor Kevin Johnson has never held an open house, never mailed a postcard, and never door knocked--yet he's closed...
5 out of 5 by (2) Users
So You Got the Listing. Now What?
By Jason Walters on the Adwerx blog - Jason Walters is a Keller Williams agent in Ventura County, California. He's also an active Lab Coat Agent, sharing...
5 out of 5 by (1) User
What Is the Best Real Estate Marketing Campaign?
By Chris Leo on the Leading Agent blog - When it comes to our website and our Internet traffic, one thing I love is analytics. I love digging in, seeing who is...
5 out of 5 by (1) User
Go Short! Use bit.ly for Your Digital Real Estate Ads
By Lauren Walker on the Adwerx blog - Real estate agents can use the URL shortener to measure in digital. One thing about web links is this: they aren't...
5 out of 5 by (1) User
How Many Leads Should I Be Getting from My Digital Marketing?
By Kelly J. Phelan, RET Content Editor - Are you spending too much on your SEO and PPC ad campaigns? To help you determine if you're getting enough leads to...
5 out of 5 by (1) User
How to Become the Thought Leader in Your Real Estate Farm Area
By Chris Leo on the Leading Agent blog - When we discuss postcard farming plans with agents, the concept of wanting to "dominate the farm area" often enters...
5 out of 5 by (1) User
3 Real Estate Facebook Ads that Generate Leads
By Chris Leo on the Leading Agent blog - In my last article, I wrote about the ways you should (and should not) run your Facebook Ads if you want to gain...
5 out of 5 by (1) User
Why Buy the Cow When You Can Get the Milk for Free? (and Other Facebook Real Estate Ad Tips)
By Chris Leo on the Leading Agent blog - When we are speaking with a prospective client about taking over their Facebook advertising, at one point in the phone...
5 out of 5 by (2) Users
How Does Retargeting for Real Estate Marketing Work?
By Lauren Walker on the Adwerx blog - Imagine you're thinking about a new car. You wander a dealer's lot and a certain little red convertible catches...
5 out of 5 by (1) User
Low-Cost Lead Generation Activities for Real Estate
By Kyle Strohschein on The Paperless Agent blog - Last week, we talked about the three different types of leads: Low Cost / Low Intent Medium Cost / Medium...
5 out of 5 by (1) User
Newspaper Advertising for Real Estate
By Lauren Walker on the Adwerx blog - Newspaper ads might not be the first thing you think of when getting the word out about your real estate business. After...
5 out of 5 by (1) User
Buzz Words: Advertising Words for Real Estate
By Lauren Walker on the Adwerx blog - Real estate sales may not sound like an emotional topic, but in truth, it's all about evoking a feeling. Creating mental...
5 out of 5 by (1) User
How to Create Real Estate Flyers That Pop
By Lauren Walker on the Adwerx blog - Is there a more time-tested advertising tool than the real estate flyer? A simple and effective essential for your real...
5 out of 5 by (1) User
3 Proven Campaigns to Keep Your Sales Pipeline Full
By Kelly J. Phelan, RET Content Editor - There's been a huge shift in the behavior of real estate consumers over the past decade and a half. More people are...
5 out of 5 by (1) User
Campaigns that Convert: 3 Facebook Ads for Real Estate
By Kelly J. Phelan, RET Content Editor - While it's important that agents and brokers have an active business page set up on Facebook, one of the most...
5 out of 5 by (1) User
Use Real Estate Postcards to Help Your Facebook Ad Campaigns in 3 Easy Steps
By Chris Leo on the Leading Agent blog - Every now and again, we hear agents say that postcard farming has become obsolete and that there are many better forms...
5 out of 5 by (1) User
Anatomy of a Real Estate Landing Page
By Lauren Walker on the Adwerx blog - So you're using digital advertising for real estate. Your ad is helping you stay top of mind with people you are...
5 out of 5 by (1) User
Bring Your Just Listed Campaign Into the Digital Age
By Kyle Strohschein on The Paperless Agent blog - When you put a sign in the yard of one of your listings, how many people would you guess see that sign? 100,...
5 out of 5 by (1) User
11 Creative Real Estate Advertising Ideas
An article from the Point2Homes blog - Getting visibility for your listings is the age-old struggle for agents. Of course, it's vital to use the bread and...
5 out of 5 by (2) Users
3 Ways to Make Your Real Estate Postcards Less Boring
By Chris Leo on the Leading Agent blog - One of the most difficult problems with postcard farming is that you have so many competitors in your farm area that...
5 out of 5 by (1) User
How to Handle Seller Marketing Demands
By Kelly J. Phelan, RET Content Editor - Ever get an outrageous request for advertising from sellers? Anxious about their home lingering on the market, sellers...
5 out of 5 by (1) User
3 Myths About Geographic Farming In Real Estate
By Chris Leo on the Leading Agent blog - One thing I never get tired of hearing when talking to agents about their marketing plans are the thoughts and ideas...
5 out of 5 by (1) User
Using Predictive Facebook Ads to Target Potential Clients
An article from ListHub - Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite...
5 out of 5 by (2) Users
What Agents Should Know About Googles Removal of Right-Hand PPC Ads
By Sabel Harris on the Contactually blog - Google Adwords started almost 16 years ago. And although it remains a black abyss for some people, it’s a golden...
5 out of 5 by (1) User
Answers to Your Questions About PPC Advertising for Real Estate
By Kelly J. Phelan, RET Content Editor - Leveraging pay-per-click (PPC) advertising, like Google AdWords, is one way real estate agents can drive targeted...
5 out of 5 by (1) User
Is Geographic Farming Actually a Thing of the Past?
By Hannah Graham on the Homes.com blog - Back in the old days, instead of looking up available listings on the MLS, real estate agents had to lug around...
5 out of 5 by (1) User
How to Tackle Facebook Ads Like a Pro!
By Holly Utt on the Homes.com blog - The Big Game is closer than you think, and advertisers are pulling out all the stops to convert traffic and capture...
2.67 out of 5 by (3) Users
5 Best Practices for Advertising on Property Portals
By Kelly J. Phelan, RET Content Editor - Husband-and-wife team Eric and Janelle Boyenga were among the very first agents to start advertising with Zillow. A...
5 out of 5 by (2) Users
The Pareto Principle and How It Applies to Real Estate Marketing
By Chris Leo on the Leading Agent blog - So I was watching a video made by one of my favorite video bloggers, Casey Neistat, the other day. For those of you...
5 out of 5 by (1) User
7 Special Holiday Marketing Ideas for Agents
By Candace Green on the IXACT Contact blog - The holidays are a crucial time of year for real estate agents to market to past clients and prospects. It may be...
5 out of 5 by (2) Users
Leveraging Google Adwords for Real Estate Leads
By Matt Foley on the Happy Grasshopper blog - As we prepare for our upcoming buyer/seller lead webinar, we felt it important to dive a little deeper into...
5 out of 5 by (1) User
How to Build a Kick-Ass Geographic Farming Campaign
By Chris Leo on the Leading Agent blog - Technology continues to enhance "old school" forms of marketing, like real estate postcards. People are also...
5 out of 5 by (1) User
New Facebook Advertising Features to Grow Your Business
By Kiersten Spindler on the Homes.com blog - With all the content being shared on Facebook, even the greatest content strategy can fall victim to the "noise"...
5 out of 5 by (2) Users