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Agent: Article List

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Use Your Website to Track Flyer and Postcard Responses – Month 2
By Scott Schang on the BrokerageU blog - Guest contributor BrokerageU says: Last month, I wrote about a guerrilla marketing strategy that we are experimenting...
5 out of 5 by (1) User
Defining Your Marketing Niche in Three Simple Steps
By Amy Chorew on the Clean Slate blog - Focusing your energy and attention on a particular real estate niche hasn't always been an attractive idea. In fact,...
5 out of 5 by (1) User
3 Ways to Amp Up your Marketing Today
By Frances Brittle of Cloud CMA - Guest contributor Frances Brittle of Cloud CMA says: Your blog, website, Facebook business page, client handouts, emails,...
5 out of 5 by (2) Users
My Marketing Plan is Better Than Yours
By Steve Pacinelli on the Tech Savvy Agent blog - Is it? Do you feel you offer a better marketing strategy than the next REALTOR®? You do? Good! Now, can...
5 out of 5 by (2) Users
Permission to Advertise
A video from the Lone Wolf blog - In this edition of Wolf Bytes, Shaun Nilsson from real estate and social media website CityBlast.com discusses...
5 out of 5 by (1) User
Use Your Website to Track Flyer and Postcard Responses
By Scott Schang on the BrokerageU blog - This post comes to us from BrokerageU: I struggled with how to approach this topic because there are so many great...
5 out of 5 by (1) User
Your Marketing Is About You… But It Really Isn’t
By Christopher Leo of Leading Agent - Go grab any homes magazine, Sunday Real Estate Edition of your local newspaper, or even the stack of real estate...
5 out of 5 by (2) Users
Experiment With Sign Rider Messaging For Maximum Return
By Jay Decker on the Sign Rider Store blog - At the Sign Rider Store, we like to emphasize the ability to print and hang signs right when you need them. Let's...
5 out of 5 by (1) User
Creating and Placing High-impact Advertisements
By Dan Matejsek of Real Estate Champions - Successful real estate marketing and advertising is the result of doing three things right: Creating ads that...
5 out of 5 by (1) User
10 Steps for Effective Lead Generation
By Agi Anderson on the Real Pro Virtual Marketing blog - The old days of sitting at the phone and cold calling from the Hill and Donnelly is being replaced...
5 out of 5 by (1) User
3 Reasons You Need to Use Capture Marketing In Your Real Estate Farming Program
By Christopher Leo of Leading Agent - I have written many articles about how many REALTOR® postcard farming practices are outdated. It's such a true...
5 out of 5 by (2) Users
Research Your Advertising to Guarantee its Effectiveness
Ian Grace covers how to research potential buyers and test your advertising. - Professional advertising agencies will pretest their advertising campaigns...
5 out of 5 by (3) Users
What is Inbound Marketing for REALTORS®?
An article from BrokerageU by Tribus - This post comes to us from BrokerageU: Inbound Marketing, What Is It? Up until a few years ago, most marketing was...
5 out of 5 by (1) User
Using PPC with IDX for real estate lead generation
An article from the Diverse Solutions blog - This article comes to us from the Diverse Solutions blog: Short for "pay per click," PPC advertising is when you...
5 out of 5 by (2) Users
Context Still King When Creating Successful Marketing Campaigns
By Christopher Leo of Leading Agent - Yesterday evening, if you watched the Superbowl, you undoubtedly witnessed the highly unusual break in the action when...
5 out of 5 by (4) Users
Adwords Simplified: Setting a Budget
An article from the BoomTown blog - This post comes to us from the BoomTown blog: Google Adwords for many of our Boomtown clients has and continues to be an...
5 out of 5 by (1) User
Real Estate Yard Signs: Breathing New Life Into an Old Friend
An article from the Market Leader blog - When one considers how much business we get from that thing sticking in the front lawn of our listings, it's amazing...
5 out of 5 by (3) Users
Best of 2012: 3 Unique Things You Should Always Bring to the Listing Presentation
#2 in our countdown of the most popular articles of the year - We're celebrating the end the year by counting down our 10 most engaging articles of 2012. This...
5 out of 5 by (2) Users
Keep the Same (Good) Ad Running
Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye. - Guest contributor Ian Grace of REALTOR® Mag...
4.67 out of 5 by (3) Users
Misleading Advertising (Which Button Do I Click?)
An article from the My Computer Works blog. - Advertisement is nothing new when it comes to the web. In fact, it's a large factor of the total revenue...
5 out of 5 by (2) Users
9 Effective Home Buyer Calls-to-Action
By RE Technology Staff - We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists...
5 out of 5 by (1) User
Top 10 Articles about Advertising from 2012
By RE Technology Staff - Top 10 lists are a holiday tradition at RE Technology. They help us reflect on the year just closing by revealing what articles most...
5 out of 5 by (1) User
How to Overcome Seller Requests for Advertising
By Kelly J. Phelan, RET Content Team Member - "I want a website, newspaper ads and--definitely--a billboard." Perhaps you've heard a less exaggerated version...
5 out of 5 by (3) Users
Media Match: Make all Your Ad Media Work Together
By Ian Grace of REALTOR®Mag - All too often, I see REALTORS® with totally different ads in different media for the same property — there's no consistency...
4.75 out of 5 by (4) Users
Why REALTORS® Fail at Their Marketing Campaigns
By Christopher Leo of Leading Agent - As many of you know, for the past three or so months, I was raising money for an event I was participating in, called...
5 out of 5 by (3) Users
Marketing Lessons: Becoming a Digital REALTOR®
An article from the Delta Media Group blog - Guest contributor Delta Media Group says: What does marketing mean to you? It's a simple question on the...
4.75 out of 5 by (4) Users
3 Unique Things You Should Always Bring to the Listing Presentation
By Karli Larson of ePropertySites.com - If you haven't already won the listing before showing up to the listing presentation, there are a few other ways you...
4.5 out of 5 by (2) Users
How the FTC MAP Ruling Impacts You
By guest contributor RatePlug - Guest contributor RatePlug says: In August of 2011, the Federal Trade Commission passed new regulations, referred to as "MAP,"...
5 out of 5 by (4) Users
Think Globally for a World of New Business
By Emily Williams, RET Content Coordinator - I spotted this awesome article from REALTOR.org and was inspired! It's fascinating to understand where...
5 out of 5 by (5) Users
What’s a “Promoted Post” and which one is right for you?
By Kelly J. Phelan, RET Content Assistant - With three social networks each debuting their own variation, 2012 has become the year of the Promoted Post. An...
5 out of 5 by (3) Users
3 Tricks for Wooing Window Shoppers
By Emily Williams, RET Content Coordinator - Does your brokerage post your active listings on the window of your office to catch the attention of passers-by?...
5 out of 5 by (3) Users
4 Steps to Holding an Open House for Another Agents Listing
An article by Karli Larson of ePropertySites.com - Guest contributor Karli Larson of ePropertySites.com says: For many new agents (or seasoned agents who...
5 out of 5 by (2) Users
A Geographic Farm? Do it right the first time.
By Christopher Leo of Leading Agent - It is hard to deny that in many areas of the country (especially the Silicon Valley market, where we reside), the real...
4.67 out of 5 by (3) Users
How to Generate Viable Offers and Start a Bidding War
An article from RISMedia - Instinctively, I know those of us listing and selling properties will benefit from the encouraging news in the media about the...
5 out of 5 by (2) Users
The ‘Scientific Method’ for Marketing Success
By Emily Williams, RET Content Coordinator - Reading an article on SearchEngineWatch.com brought me back to my high school science class with a jolt. All it...
5 out of 5 by (4) Users
Real Estate Pros on Facebook – 5 Best Practices
An article from the Homes.com blog - Social media is arguably taking control of how we communicate with friends, family, and now with advertising opportunities...
4.67 out of 5 by (3) Users
Tablets: The Future of (Digital) Advertising
An article from RISMedia - It's the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing...
4.5 out of 5 by (2) Users
QR Codes: Countering 5 Objections
By Emily Williams, RET Content Coordinator - Eric Holtzclaw of Inc. Magazine (Inc.com) thinks you shouldn't bother with QR codes. In his article, he provides...
5 out of 5 by (3) Users
Why Newspapers Are Like Cemeteries
By Emily Williams, RET Content Coordinator - Way back in 2008, Victor Lund wrote an article entitled "Why Newspapers Are Like Nursing Homes" and published it...
5 out of 5 by (5) Users
How Much Time Should Real Estate Agents Spend on Lead Generation?
An article from IMSD - How much time should real estate agents spend on lead generation every day? This is one of the most common questions that we get at the...
5 out of 5 by (3) Users
8 Marketing Mistakes REALTORS® Should Avoid
An article from the NAR Member's Edge blog - This post comes to us from REALTOR.org's Member's Edge blog: REALTORS® spend a lot of time working on their...
4.67 out of 5 by (3) Users
Amp Up Your Real Estate Marketing with Unique Lawn Signs
An article from the Showing Suite blog - Guest Contributor Showing Suite shared the following article on their blog: One of the most popular ways of...
5 out of 5 by (2) Users
Generate Leads with a Summer Activity Guide
By Emily Williams, RET Content Coordinator - Do you struggle to create effective marketing materials? Whether it’s with email, social media, or print...
5 out of 5 by (3) Users
3 Keys to PPC for Real Estate
By Emily Williams, RET Content Coordinator - There’s been ample debate about the benefits of PPC for real estate professionals. Before you choose a position...
5 out of 5 by (3) Users
Live From Ad Tech
A "Monday Morning Mobile" Article by John Lim - Guest contributor John Lim of Mobile Real Estate ID says: Last week I had the opportunity to attend Ad Tech,...
4.5 out of 5 by (2) Users
The secret to magazine advertising
The price for print Advertising is a factor of four variable costs that the publisher faces. - Victor Lund of the WAV Group Says: I worked in the magazine...
5 out of 5 by (3) Users
3 Tips to Help You Strategically Market to Buyers and Sellers
Marketing Efforts Are Essential in Connecting with Today's Home Buyers and Sellers - The real estate industry is constantly bombarded by uninspiring news on...
5 out of 5 by (5) Users
Grocery Carts are the Best Place for Real Estate Agents to Advertise...Right?
Benefits of Using the Internet to Market Your Business - There’s been a lot of flurry going around the real estate blogosphere concerning the age of the...
5 out of 5 by (3) Users

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