A Secret about REALTOR.com

RET Staff
Published: 04/09/2012
Posted by: RE Technology

REALTOR.com has been a member of the REALTOR® family for a long time. The National Association of REALTORS® provides REALTOR.com as a member benefit. Every MLS and Association in the nation provides REALTOR.com with an update of your listings every day. It is the most comprehensive and accurate database of real estate listings in the world. That is the stuff you already know. Now let me tell you a secret that you probably do not know.

When the National Association of REALTORS® set plans to launch the site, property listings was not the core focus. The core focus of the site is to connect REALTORS® with consumers. On the surface, this may sound like a shallow differentiation, but it is not. The Find REALTORS® directory is a key component to REALTOR.com. The website offers the most robust and comprehensive directory of REALTORS® in the world too!

Until recently, the agent pages on REALTOR.com were okay. They were commonplace, much like the agent pages that you might see on the typical broker website. There was the agent image, a useless and outdated bio, phone numbers and email addresses. Social media arrived on the scene years ago in real estate, and REALTOR.com had not selected a plan to connect REALTORS® and consumers through those platforms. Today, that has all changed. Facebook, LinkedIn, and other social media profiles can now be added to your profile page on REALTOR.com.