99 Problems, but a Niche Ain’t One
By Jim Cronin on The Real Estate Tomato blog
Posted by: RET Staff
99 Problems, but a niche ain't one.
If you having SEO problems, I feel bad for you, son,
I got 99 problems, but a niche ain't one.
(With apologies to Jay-Z)
So often when I hear real estate agents complain about their lack of leads or lack of web presence, I try to explain to them that it might be a lack of focus that is keeping them from success. It's so much easier to be a big fish in a small pond than vice versa.
Washington State real estate brings 395 MILLION results on Google, and Seattle real estate, 174 million. A bigger city like Chicago brings 450 million results for the term Chicago real estate.
These are horrible odds.
Unfortunately, I hear of agents who actually try and service an area that size. If you serve five counties, four congressional districts and three area codes, I would argue that you aren't a "local expert" in much of anything.