9 Effective Home Buyer Calls-to-Action

RET Staff
Published: 11/22/2012
Posted by: RE Technology

We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists great calls-to-action--an important part of any real estate professional's arsenal.

In many articles, we've discussed the importance of an effective call-to-action. Your call-to-action, whether it's on your website or at the end of a listing presentation, is the language you use to entice your audience to take a specific action. It can be spoken or it can be written, and it can appear almost anywhere.

We spotted an article from the National Association of REALTORS® that studied consumers motivations when purchasing a home. First, let's take a look at the chart from the NAR article; then, we'll explain what this means for your calls-to-action.