8 Marketing Mistakes REALTORS® Should Avoid
An article from the NAR Member's Edge blog
Posted by: RE Technology
This post comes to us from REALTOR.org's Member's Edge blog:
REALTORS® spend a lot of time working on their craft, but no one is perfect. It's hard to be the master of every discipline and sometimes REALTORS® make real estate marketing mistakes that could be avoided with a little more time, planning and education. We've compiled a list of eight marketing mistakes REALTORS® should avoid along with suggestions on how to right the ship if you're an offender.
1. Your Marketing Plan is Done. Now You're Done.
Your marketing plan is just the first step towards your goals. It should be on a white board, not etched in stone. Your plan should be reviewed and revised often – it's an organic plan that should alter as you learn more about how your strategy and tactics are getting results.
2. Using Vague, Passive Language
People are busy these days and they're hard-pressed take the time to read more than a few words of any advertisement. They're multitasking just as much as you – online or at the local coffee shop. Figure out how to hook them and what you want them to do. Use strong, active language and make it easy for them to know why they should care about your message, what they can do to learn more and where they can go.
3. A Picture is Worth a Thousand Words
With today's technology, there's no excuse for not having more than enough good photos of your listings. We're a visual society and people are more likely to spend time looking at photos than just reading text. Use photos in all your marketing efforts – print, web, email and social – and if you have a little more aptitude, think about upgrading to video to create short walkthroughs of homes that you can embed on websites or link to social channels.