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7 Deadly Tools to Make Your Social Strategy Killer: 01/13/2011

7 Deadly Tools to Make Your Social Strategy Killer

Actionable Tips to Strengthen Social Media Networking

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Published: 01/13/2011
Posted by: RET Staff
exchangeWhen I was asked to write a post about using social media to market listings, my eyes lit up with all the wonderful ways that social media can benefit your real estate business—and specifically marketing for your listings. The list in my head could fill the memory of your computer, but for the purpose of holding short attention spans, I have decided to limit this to only a few things. I'll share more in a future post.

1.) Use social media to spread the word. Let's start with one of the greatest marketing lessons since marketing began: Word of Mouth is the best type of marketing there is. Post your listing on a social media website and let it go viral. According to Facebook the average person has 130 friends, and Realtors are far above average. If you post a listing and have one person share it, your 130 friends now becomes 260 and if 2 more friends share it you are quickly at an average of 520 people seeing your listing. It grows quickly.

As you get your listing to go viral it starts to be seen by clients that are not even in your state. Your listing crosses the country in the blink of an eye and relocation clients start seeing what is available and who they want to talk to about properties in your area.


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