IXACT Contact
Published: 10/18/2012
Posted by: RET Staff

Below is an article from real estate trainer and author of Sell With Soul, Jennifer Allan-Hagedorn. Note that your real estate contact management software is essential to managing your "keep in touch" activities with your sphere of influence (SOI) and ensuring that you build long-lasting relationships over time.

The more people who KNOW you, LIKE you, and TRUST you, the more successful you'll be. Simple as that. So, how do you get yourself more of these people who know you, like you and trust you?

1. Impress One Person a Day

If you make a positive impression on just one person every single day, that's 365 people in a year who think a lot of you, as opposed to just a whole bunch of people in the world who sorta recognize your name.

2. Forget about Branding, Focus on Bonding

Instead of trying to brand yourself as the ________ REALTOR® (hiking, biking, golfing, dog-rescuing, etc.), get out on the world and hang out with people with similar interests. Once these people get to know you as a person, they're far more likely to want to support your business than if you'd simply targeted them to market to.