6 Keys to Selling Your Home in Today’s Market

RISMedia
Published: 05/16/2012
Posted by: RET Staff

According to the National Association of REALTORS®, more than 4.25 million homes sold in 2011. That's a lot of real estate and such numbers raise the question: How are sellers doing it?

"Because individual homes are unique, there isn't one single strategy that works equally well for every property," says Wendy Forsythe, the executive vice president of a real estate company. "The real trick is understanding that today's marketplace is cash driven, quick and highly competitive. Owners who understand their local markets and work with a knowledgeable agent are those most likely to succeed."

In March, roughly one-third of all sales were cash, meaning a large number of buyers are not dependent on lender financing, the sale of their existing home or a settlement that might be 45 to 60 days in the future.

Instead, they can act quickly and, in many cases, seek properties which can be bought today and occupied tomorrow.

To ready a home for sale in today's marketplace, Forsythe says owners should consider six basic keys to selling success.