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5 Tips for Better Real Estate Photography: 03/19/2012

5 Tips for Better Real Estate Photography

Secrets from a RentJuice whitepaper.

5 out of 5 by 2 User(s)
1 Comment

Emily Williams Go to Profile Emily Williams
Published: 03/19/2012
Posted by: RET Staff

Want to move more listings – rentals or properties for sale? Consider improving the quality of the photographs you post online. The folks at RentJuice have made a science of effective online rental marketing – and they’ve created a whitepaper that shares secrets for better photography. You can download the full whitepaper at, but we’ll share a few of the top tips here.

1) Invest in a quality camera.
Grainy, poor-quality photos do not make a good impression. If you want your photos to put a listing’s best face forward, it’s probably a good idea to invest in a quality camera that takes higher resolution photos.

RentJuice recommends avoiding “point-and-shoot” cameras. These are compact digital cameras that use automatic settings for quick pics. Instead, aim for a mid-level camera or higher; you can expect to spend between $200 and $400.

A few other tips:

  • Buy a tripod.
  • Use a wide-angle lens.
  • Purchase an on-camera flash (don't use the flash that comes with the camera).

2) Refine your shots with photo editing software.
Buying a quality camera will help you begin with a decent image. However, RentJuice recommends taking this a step further and getting familiar with photo editing software. Watch out, though, you don’t want to “manipulate the property.” The photo editing software is intended to refine the quality of the image – not fix problems with the property itself (i.e. a hole in the wall or some other blemish).  When you’re finished editing your photos, they should still accurately depict what potential renters or buyers will see in person.


Comments on: 5 Tips for Better Real Estate Photography
by Mark Garrow 2012-03-20 14:02:47
Photo editing can also be done for free in Picasa or "The Gimp". The Gimp is my choice. As an opensource program it will run on almost anything and offers amazing power, like photoshop, for those that need it. Excellent tutorials are online in print and video how to's. Learning to edit correctly is an art form. Making minor adjustments is easily learned.

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