5 Things You Need To Be Doing to Generate Facebook Leads
Are you doing these five things?
Posted by: RET Staff
Facebook generates millions of leads for businesses everyday. It has become an essential marketing tool for any business and not just multi-million dollar companies. Facebook is also having an impact on real estate, too. There is huge potential to generate leads and grow your business through Facebook whether you're a single agent or a team.
That being said, businesses have varied success generating leads through Facebook. So, what are the five things you should be doing to ensure your Facebook page is successful?
1. Post Content Your Audience Will Value
To attract an audience of potential clients, you must produce content that they will value. For example, at a social event we all avoid that one person that consistently talks about themselves. Instead, we would all rather talk to someone with whom we share common interest, right?
The same principle can be applied to Facebook—it is social media, after all. To really engage your audience, you should post content that they are interested in. But at the same time, take the opportunity to highlight your areas of expertise. If you specialize in selling family homes, perhaps look for content that appeals to families in your area. For example, post content regarding the development of new parks.
2. Encourage Interaction
Now that you know the style of content you're going to post, you need to encourage your followers to comment, share, like and click, without annoying the hell out of them. Facebook has a set of algorithms called Edgerank which determines how highly your post features on your followers' news feed. Given that Facebook users also spend the majority of their time looking at their news feed, your posts' Edgerank should be a priority. Here are some simple ways you can improve your Edgerank score:
- Include a powerful image, video and/or link on your post.
- Limit your post to a maximum of 250 characters (the less characters, the better).
- Ask your audience a question, but keep it simple. Questions containing words like 'should,' 'would,' 'which' or 'who' get the best results.